October 25, 2021

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Kevin Liles of 300 Entertainment has invested in the cannabis brand Barbie

3 min read

Entertain00 Entertainment CEO / founder Kevin Liles is making a significant investment in the Vancouver-based cannabis lifestyle company Barb as it closes a million-dollar Series A fundraiser led by Connecticut-based private equity group Corp.

For Lyles, a combination of marijuana and music is a natural fit. As a Diff Jam executive, returning to his professional relationship with Jay-Z, a believer in Liles, he himself is a cannabis investor and oversees the debut of Method Man and Redman’s 2001 film, “How High” and the two short 2004 Fox series, “Method and Red.”

Barb co-founder CEO John Kaye is a former musician, denim wholesaler and investment banker who launched a federally licensed cannabis testing lab before Barb started as an e-commerce, streetwear and media company, acquiring a pair of cannabis retail locations three years ago. Did. . The two met three years ago through Guna, an on00 artist who wore barbs during live performances.

“We’ve found the right partner by supporting culture, music and things coming to us,” Kaye says.

Liles is putting his own money into the company, and there will be a lot of closure on the product, allowing cannabis growers to do their work.

“[Burb and 300] A like-minded company that shares a culture, ”Liles said of his investment. “What we bring to each other is more than just business. Although I am a businessman. More importantly, I want to create a safe haven for those who like cannabis, for the artists who celebrate it. Our goal is to serve the cannabis community, not necessarily to draw attention to ourselves by combining artistic, creative and business aspects.

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Barb plans to use this latest cash infusion to expand its network of cannabis retailers in British Columbia and to launch its private label, branded cannabis products in California and the United States, starting in California. The funds come after the company signed a consumer product brand licensing agreement with Canadian cannabis producer Citizen Stash and California cannabis group Martin Holdings, a “pot-reprienor” Jason “problem” founded by rap artist Martin, a former Compton, A function was written for a track on “The Function” of -40 and Snoop Dogg’s compilation album “The Big Squeeze”.

Liles Barb is a lawyer on the social justice agenda, which includes attempts to illegally help inmates for cannabis possession or inheritance (pre-legalization) sellers.

“We have a responsibility to culture,” Lyles said. “It’s about correcting socio-historical misconceptions across both the cannabis and music businesses. Our two companies are in favor of equality.”

John Kaye, co-founder / CEO of Barb, said the company will unveil its first two proprietary flower genetics in the California market today (Wednesday) at this week’s Cannabis Trade Show, Hall of Flowers, Santa Rosa.

Barb currently operates three licensed cannabis retail stores in downtown Vancouver and recently received a fourth cannabis retail license in downtown Vancouver. The company has a payline lease of BC-based stores to open and operate eight stores in the province with licenses pending. In addition to the cannabis business, Barb created his own podcast “Light Culture”, hosted by the paper’s co-founder / editor-in-chief, David Hershkovits.

Barb plans to continue exploring potential product and retail licensing opportunities across North America, although Lyles insists that “they will not just slap a brand or a logo, call them” curators “… not every product is Barb, as every Nine artists 30,000. John and I believe in each other’s moral structure. ”

Kay Liles was quoted as saying “how to really move, just don’t jump into recent trends” which draws him towards becoming a business partner. “He has created three separate companies at Def Jam, Warners and now 300 Entertainment, where his independence resonates deeply with us. His network is second to none, and as a person, he is one of Hela’s creative and hardworking boys I know, which is inspiring to me. ”

Liles, who nowadays smokes mostly cigars instead of being blunt, feels that the sky is the limit for this new venture. “I’m not smoking anything that slows me down from the pace of my work,” he says of his newly found joint venture. “In this case, one and one are equal to 10.”

His new partner Kaye agrees: “Music and marijuana is a match made in heaven.”

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