October 25, 2021


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Larry Rudolph has launched a new company under the umbrella of Live Nation

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Veteran music manager Larry Rudolph has launched a new company 724 Management, which will enhance his relationship with Live Nation. The 724 roster includes Aerosmith, Steven Tyler, Jesse J, Kim Petraeus, Nessa Barrett and Jaden Hosler aka JXDN. Rudolph served as CEO and brought in Jesse Peters as president. Both worked in adjacent management firms under the Maverick umbrella, a consortium of music directors convened in 2014 by Guy Osari.

“I’m thrilled to announce our new 724 management initiative with Live Nation.” Rudolph said. “Jesse, me and our incredible team are dedicated to building a prosperous and valuable environment where our artists develop and nurture and support both their careers. We are providing our artists with far more resources, experience and opportunities than we have before super serving and focusing them on every available path to success.

Michael Rapino, President and CEO of Live Nation Entertainment, added: “Larry has had a huge impact on the artists he has worked with over the years and we are thrilled to continue our partnership in this next chapter. Led by Jesse and the 724 management they have made great team, the future looks bright.

Rudolph and Peters are joining managers Shannon Bearsdorfer, Tessa Bird, Gavin Rudolph and Shabnam Mohammed at the Los Angeles-based company; Vice President of Digital Strategy, Tareq Shamma; Head of Travel, Florence Tse; And CFO, Eileen Cohen. 724, which means double – 24/7 and Rudolph’s birthday – will also have a satellite office in Las Vegas.

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Additional clients include Polly D, Lauren Gray, TR / ST, Quinton Griggs, comedian Vicky Barbolak and YDE; 724 Pitbull will also serve as a management consultant.

Rudolph is coming to his th 30th anniversary in the music industry, having founded the entertainment law firm Rudolph & Beer in 1992. Among her clients there were Britney Spears, Taylor Swift, Lady Gaga, Justin Timberlake, The Backstreet Boys, Nick Lachey, 98 Degrees, O-Town, DMX, Raekwon, Ghostface, Rakim and The Sugar Hill Gang, among others. He joined the management as soon as ReignDeer Management opened in 1995, where he began representing Spears, as he would continue for the next 25 years.

Rudolph stepped down as manager of Spears, citing the singer’s “official desire to retire” as the reason for his resignation. As the legal battle over Spears’ 1 battle year of conservatism has gained momentum and attention in recent years, Rudolph said his involvement with Spears was limited to his professional commitments to music and entertainment.

Peters is a New Zealand resident who held positions at Universal Music NZ and Epic Records in the UK before joining London-based Modest! Management in 2012. A six-year run at Maverick, where he worked on the Song of Innocence campaign and tour with U2 under Osari, and managed all the management for the band’s Joshua Tree th 30th anniversary and experience cycle.

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