September 23, 2021


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Latino film study shows little representation in film

3 min read

With the start of Hispanic Heritage Month in the United States, a new report sheds light on the absence of Hispanic and Latino representation in the film industry. The results reveal that the Latino community has very little to celebrate in popular movies.

The Annenberg Inclusion Initiative evaluates the presence of top and co-leading Hispanic and Latino actors and all Hispanic and Latin-speaking characters in the highest-grossing films from 1,000 to 201 top, as well as the presence of directors, producers and casting directors. The report also focuses on Latino and Afro-Latino leads and managers. This report was commissioned by the USC Annenberg Inclusion Initiative, Dr. Stacey L. Smith and Eva Longoria are the second in a series of partnerships between Annabelle Evable Entertainment and Mauricio Motor Wise Entertainment.

Some of the top results include the following:

Leeds and Co-Leeds

  • He was a lead / co-lead Hispanic / Latino actor in the movie %% from 201
  • 1 leads% .5% lead / co-lead was Hispanic / Latino throughout the year.
  • The 5% lead / co-lead in 2019 was Latinx, as well as 2.2% of all 13-year-old characters.
  • Only Afro-Latino 1 leads has served as lead / co-lead throughout the year.

All speaking characters

  • In 2019, 5.9% of all spoken or named characters were Hispanic / Latino of any ethnic group.
  • The promotion of Hispanic / Latin language characters has not changed over time.
  • Of the 51,158 characters identified across the entire 1,300 photo sample, only 5% were Hispanic / Latin.

Behind the scenes

  • Of the 1,300 films, 4.2% were directed by Hispanic / Latino.
  • There was a slight difference over time – in 2019 4.5% of directors were Hispanic / Latino.
  • Only Hispanic / Latin women have served as directors for 13 years.

Longoria, who has just finished shooting for his directed feature ‘Flamin Hot’ Diversity There is “a confusion that is represented because some important people are doing well.” He added: “Studios like to throw the word ‘diversity’ around because it’s a trendy thing with programs and fellowships and internships. But if nothing leads to a job, they just have to check the press release and the box “Without sustainable change. Numbers are not false.”

Very few Hispanic and Latino actors play major roles in popular films. Only 2019% of movies had lead or co-lead, which is not significantly different from 1.5 year period% .5%. However, more than half of the 1,300 films tested had women in the lead roles, including seven in 2019. Nevertheless, Latin women still represent only 1.9% of all major roles in 1,300 films.

Dr Smith Smith said we need to see a vague “flow of capital” for the Latino community. “Studios need to have studios to ensure that storytellers have equal access to resources. You have to be executive to listen to these pitches, and be responsible and make those ideas green and pay equal marketing dollars.

The study also explored how many Latinos were lead or co-lead-defined as Latinos born in the United States and not of Spanish descent (unless combined with other Latino ethnic groups). Five percent of the 2019 lead or co-lead was Latinux, as was 2.2% of all heroes. Moreover, only six Afro-Latinos served as leaders or co-leaders over a 13-year period, while three played major roles in 2019.

Looking at all speaking characters, in 2019 only 5.9% of all spoken or named characters were Hispanic / Latino of any ethnic group. In addition, there has been no change in the promotion of Hispanic / Latin characters over the years. Overall, only 5% of all 51,158 characters identified across the entire 1,300 photo samples were Hispanic / Latino.

The report provides solutions that cover a wide range of casting, recruitment and talent pipelines. Based on previous studies of the initiative and based on the lack of change here, these solutions provide guidance for working on entertainment and increasing presentation for advocates, socialites and audience members and reducing on-screen stereotyping for the Hispanic / Latino community.

The latest report from the Annenberg Inclusion Initiative is available online.

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