September 20, 2021


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LeBron James’s Springhill is close to an important strategic investment

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LeBron James’s content company Springhill Fenway Sports Group is in advanced talks to secure significant strategic investments from a consortium including Redbird Capital and Nike. Diversity.

Although NBA legend and his longtime business partner Maverick Carter has clearly told potential suitors that they are not looking for a full acquisition, sources said the new investment partners will run the operation with cash and value the entity between 50 650 million and 700 700 million. A Springhill representative did not immediately return a request for comment

While the deal will be structured differently from a recent 900 900 million transaction near Ridge Witherspoon’s Hello Sunshine, it keeps Springhill firmly in the mix of Hollywood consuming M&A craze.

Nike was reportedly eyeing the store that previously helped create “Space Jam: A New Legacy,” but the arrival of Redbird and FSG at the table indicates James and Carter’s ambition. Led by Gary Cardinal, Redbird has successfully partnered with similar organizations such as David Ellison’s Skydance and Casey Wasserman’s firm. In 2020, Redbird stopped selling এন 700 million in the NFL on-location luxury event business Endeavor.

Springhill counts about 120 employees. Recent projects include “Space Jam: A New Legacy”, starring James as one of his favorite Looney Tunes characters. The company is currently producing “House Party” for New Line and “Hostel” for Netflix, led by Adam Sandler. They will later produce the live-action feature “Fantasy Football” with ViacomCBS and Awesomeness Films, a 15-year-old girl who discovers that she can control the skills of her professional soccer father on the field through her video games.

James and Carter raised 100 million for the Springhill Company last year. Investors include Guggenheim partners; Production company founded by sisters, Elizabeth Murdoch, Stacey Snyder and Jane Featherstone; UC Investments of the University of California; And Jason Stein’s SC Holdings. The Springhill Company merges the James and Maverick companies – Springhill Entertainment, Uninterrupted and Robot Co. Marketing Agency – into a single entity.

Sportico was the first to report on Redbird’s investment.

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