January 31, 2023


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Lil Yachty’s New Album ‘Let’s Start Here’ Release Date, Cover Revealed

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Lil Yachty has released the artwork and release date for his upcoming album, “Let’s Start Here.” Debuts Jan. 27 on Quality Control Music and Motown Records.

Ever provocative, the rapper’s new cover art previews an AI-generated image of what appears to be seven executive suits sitting next to each other. With a distorted face resembling a psychedelic trip down the rabbit hole, the artwork seems extraordinary at first glance. However, as long as you look at their faces, they look inhuman, with distorted facial features and distorted smiles.

Perhaps a commentary on the music boardroom and the perceived alienation from the culture they represent, the suits are smiling, almost looking drunk on power. Unsurprisingly controversial from the get-go, Yachty’s music has historically been anti-conformist. From his beady, flame-colored hair to his 2017 anti-pop album, “Teenage Emotions,” the rapper made music as innovative as his own self-image, becoming a divisive figure for hip-hop purists.

The post is captioned: “Let’s start here. – 1/27 Chapter 2. Thank you for your patience,” hinting at a possible redux of the already-teased album, collectively referred to as “Sonic Ranch.” On December 25, Yachty’s latest album was leaked by Leaked.cx, the Michigan rappers So much for disappointment. He posted a half-hearted sad-face emoji on Twitter later that day to express his anguish at the untimely introduction of a potentially important work into his discography.

In an interview with Icebox last year, the “Minnesota” rapper revealed that his “new album is a non-rap album,” hence the second chapter he mentioned in his Instagram post. Yachty explained: “It’s alternative, it’s sick!” Having recently collaborated with artists such as Tame Impala, he is in the process of creating a “psychedelic alternative project… [with] All live instrumentation.”

Yoti recently reached a new level of virality on social media, especially TikTok, with his latest single “Poland”. Produced by F1lthy from the Working On Dying producer collective, the October release is a departure from Yacht’s archetypal style of Detroit scam rap and angsty pop-rap. The once-leaked “Poland” features Yotti crooning for less than a minute and a half about traveling abroad with a prescription bottle of Oakhardt promethazine alongside a thrashing synth lead. With a music video directed by Lyrical Lemonade’s Cole Bennett, the song mixes trap with a personable love song, evoking addiction through a purple haze.

Gradually shedding major label support, Yachty now has his own label and creative consultancy company, Concrete Records and Concrete Family respectively. Working closely with the Concrete family, Yachty teamed up with General Mills’ cereal brand for a limited collaboration with Reese’s Puffs in 2020, and has an unreleased sneaker set to be released at a later date. Similar to his 2021 mixtape, “Michigan Boat Boy,” which featured almost entirely Detroit artists, including Rio Da Yung Ozzy and Babyface Ray, Yachty plans to release a mixtape with the Concrete Boys collective sometime this year.

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