“Little Women” and “1917” will be among the first headlines to hit Chinese theaters when they reopen in the context of the novel’s coronavirus, suggesting new posters and promotions.
The two titles have already passed Chinese censorship approvals and were slated for release in February, shortly after the Oscars, but were scrapped after the movies closed nationwide. No release date has been set, but two pictures have released new posters.
In one of “19117”, two soldiers are advancing on cherry blossoms and barbed wire above the line of tags, “Make a date with the cinematographer as before.”
Marketing is an interesting window for a variety of messaging distributors that will bring viewers back to the theaters at a time when people are understandably aware of COVID-19. Business was horrendous when the theaters briefly opened in March. There’s nothing like showing old Chinese titles that many have already seen, at one stage attendance was less than one person per countrywide screening.
“Little Women” was supposed to hit China on Valentine’s Day. A new poster now reads, “On the big screen; above the tagline” Don’t lose love and freedom “; Stay tuned.”
Online ticket platform Mawan is promoting the film saying, “Love and happiness will always be there Able to endure the wait. … The movie screen is already ready and waiting for you. “
On Friday, China’s top governing body, the State Council, announced that as long as they control crowds and use pre-booking methods, entertainment venues such as cinemas could reopen – a face related to the official speech in April.
However, the movies have yet to receive the green light from local authorities for reopening, and no screening is currently scheduled on China’s online ticketing apps.
“The statement was barely released on Friday by the state council and it takes time to implement it in different provinces and territories,” he said. Yang Fabao, dean of the Renmin Theater in northwestern Xinjiang, told the Global Times. Xinjiang, which was the victim of a mild coronavirus case, was one of the first regions to try to reopen the cinemas in March.
Chinese authorities estimate that box office losses due to the closure of the coronavirus could exceed ২ 4.2 billion this year.
On Wednesday, top CDC official Shi Xiaoming outlined a number of steps that should be taken to reopen theaters in low-risk areas when the time comes. Theaters should ensure adequate disinfection in their hands, improve online pre-booking channels and digital ticketing sites without any communication, sell tickets for seats within one meter, clean regularly, improve ventilation and supply PPE is suitable for employees.
He urged viewers to avoid going to the movies with friends and instead risk watching them alone or with family members.
An undisclosed statement from an insider said the movies could resume nationwide by the week of June 5. The early stages of the currently discussed films may include the previously approved 2020 Oscar nominees for release, including “Wedding Story”, “Jojo Rabbit” and “Ford vs. Ferrari”; Classic old movies like the “Avengers” series, the “Harry Potter” franchise, “Inception,” “Interstellar” and “Coco”; And the new Chinese title – either a joke or some postponed Chinese New Year blockbuster.