January 29, 2023

Pjnews

Today's News Headlines, Breaking News & Latest News from India and World, News from Politics, Sports, Business, Arts and Entertainment

Livestream Coachella on YouTube for free until 2026

2 min read

YouTube and Goldenvoice, producers of the Coachella Valley Music and Arts Festival, have renewed their exclusive livestream and content partnership for the annual event through 2026.

The upcoming Coachella 2023 festival will mark the 11th year that YouTube has served as its exclusive global livestreaming partner. Coachella, the largest music festival in North America, has already sold 125,000 tickets per day for this year’s run.

The 2023 Coachella will run over two weekends — April 14-16 and April 21-23 — with headliners Bad Bunny, Blackpink and Frank Ocean. YouTube’s coverage can be found on the platform’s official Coachella channel, which has more than 2.4 million subscribers.

Other artists include Calvin Harris, Bjork, Metro Boomin, Pusha T, Kid LaRoe, $wsideboy, A Boogie, Lato, Earthgang, Flo Millie, Gloriala, 070 Shake, Rae Sremmurd; Kaytranda, Porter Robinson, Yeezy, Chemical Brothers, Underworld, Sasha & John Digweed, Gorillaz, Wet Leg, Boygenius (featuring Phoebe Bridgers, Lucy Dacus and Julien Baker), Charli XCX, Remy Wolff, Ethel Kane, Christine & The Queens, Wait the leg Blood, Muna, Snail Mail, Sudan Archives, Blondie and Breeder.

The partnership between YouTube and Goldenvoice for Coachella will continue to include new content and YouTube product integration. This includes behind-the-scenes content on YouTube Shorts, the video platform’s TikTok-style short-form feature; Playlist integration between YouTube and YouTube Music; YouTube shopping drops exclusive merchandise; Exclusive content for YouTube Premium subscribers; direct conversation; and onsite activation with YouTube creators and artists.

“It’s an absolute honor to continue our partnership with GoldenVoice to bring the magic of Coachella to music fans around the world,” YouTube’s global head of music Leor Cohen said Tuesday in announcing the contract renewal. “Our shared passion for innovation and connecting artists with their fans through multiple formats is the foundation of this decade-plus partnership. Coachella reminds us what’s fun and special about YouTube and every year inspires us more for the next.”

Pictured above: Fatboy Slim performs at Coachella 2022 on April 24, 2022, in Indio, California.

Leave a Reply

Your email address will not be published. Required fields are marked *