Beware, “Avatar”, “M3GAN” month has started at the box office
Universal and Blumhouse’s Killer Doll movie won’t knock “Avatar: The Way of Water” off the top of the box office charts, but it’s aiming to turn in a strong profit in its opening weekend. It has already earned $2.75 million from Thursday previews from 2,950 theaters in North America. On Friday, it was expanding to 3,509 locations.
“M3GAN” is looking to carve out $17 million to $20 million in its opening weekend, which would be a killer result considering it only cost $12 million to produce. The PG-13 horror will take a chunk out of “Avatar: The Way of Water’s” weekend haul, where it has dominated week after week since its Dec. 16 release. James Cameron’s sequel is expected to bring in $30 million to $35 million. That’s down nearly 50% from last week, when it earned $63.4 million over the New Year’s weekend and $82.4 million over the four-day holiday break.
The star of “M3GAN” is the Model 3 generative android, better known to his horror fans as M3GAN. He is a talking, life-like robot programmed to be the best friend of a young, recently orphaned girl named Cady, played by Violet McGrath. The trailer for “M3GAN” went viral after the doll’s terrifyingly realistic dance moves became an online sensation and inspired countless memes and dance videos.
Things, surprisingly, take a bloody turn in the film when the M3GAN doll becomes Cady’s extra protection and stops at nothing to keep her safe. The film is directed by Gerard Johnstone and produced by horror masters Jason Bloom and James Wan. Allison Williams plays Gemma, Cady’s aunt and the inventor of M3GAN, and Amy Donald portrays the doll while Jenna Davis provides her voice.