South Korea-based digital comics publisher Manta announced today that the platform will begin offering its content in Spanish.
The Jan. 18 soft launch of the service marks Manta’s latest move toward global expansion as the platform grows in popularity among Spanish-language readers. A full launch is expected to follow, though an official date has yet to be revealed.
“Over the past two years, we’ve seen tremendous growth in Manta’s popularity in the US, where digital comics continue to generate buzz as an exciting source of great storytelling,” said Kissick Bey, Manta’s founder and CEO. “What we’ve noticed is the passion for our content in Latin America, which is why we’re choosing Spanish and Latin America as our first push for global language expansion beyond English.”
Within four months of Manta’s November 2020 debut, the company quickly became the No. 1 comic app in the US on the Google Play charts. Manta’s English-language comics, including fan favorites like “Under the Oak Tree” and “Finding Camellia,” have amassed more than 8 million downloads as of October 2022.
Cementing Manta’s place alongside the comic giants, offering its content in Spanish aims to spread Korean pop culture to Latin American countries and boost the subscription-based platform’s global traffic.
Indeed, Manta’s push is another sign of South Korea punching above its weight in terms of reaching a wider segment of the global audience with distinctive content, e.g. diversity The K-culture explosion was chronicled last year in a special report.