September 23, 2021


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Margo Price’s ‘That’s the Rumor Begins’: Album Review – Variety

3 min read

You can take the girl out of the country, and you can take the country out of the girl too. Or maybe it took it a bit further, but Margo Price doesn’t seem to be unreasonably returning to the land of the dead as she brought him to dance now on her third album. “That’s how the rumors started”, which saw him work not only with a new label (Loma Vista instead of Jack White’s Third Man imprint), but with a new producer, Stargill Simpson. While it’s possible to avoid a significant sound break of his own from the old-school country, Simpson is the one who put the bug in his ear about not being too hateful to the word nudes-suit. Perhaps, though, he’s just entering the depths of another kind of majestic southern rock. Something we can reasonably call Tom Petty’s country – because “Wildflower” doesn’t care where it grows. (Benmont Tench is among the players, so it’s a bit of a suggestion wherever he goes)

“That’s How Rumors Start” has also found some lyrical exits, getting more from the drunken troupes of her breakout song “Daughter of the Midwest Farmer” of 201 break but not so much diverting the higher social consciousness of 2017’s “All American Made”. The 10 songs of this lovely and most admirable collection deal lean towards the most universal singer-songwriter themes: rejoicing in your ex; Thinking about how to protect your current partner from becoming an ex; Wondering if love can survive in the grave … and of course The Road. Lastly this album is a big one, since the price is the weight of the constant travel and cost-benefits as a road dog. The journey seems to have cast such a heavy shadow over the album that the summer of 2020 now shifts from an alternative reality, reminding listeners of a time when musicians could not only wait to hit the streets again, but could and did. Mourning for “being” or “being a prisoner of the highway” in the backyard one day won’t sound like science fiction, but they certainly will now.

But most of the new album deals in a reflective mode with a home crash and a relationship between it that appropriates for the cabin-fever moment. “Heartless Mind” is the burnburner of the record, all the intense limbs, the psychedelic twin guitar lead and the nervous energy that competes “the house of love can be haunted”. Since Price’s husband Jeremy Ive co-wrote almost all of these songs and played the guitar on most of them, we can probably assume that the union’s position is strong. But he is not afraid to feel the domestic anxiety of taking all the tour roads home. “What Happened to Our Love?”, Which sounds like the great George Harrison / Gram Parson collaboration that never existed – and which probably influenced his most provocative, influential thing to compose – is poetically hyperbolic to suggest a mixture of spirits created in heaven. Using metaphors, one then wonders how it could go to hell anyway, turning fucking anxiety into something like whole-gospel ballads.

In conclusion, the rigorous rhythm-guitar based on “I’m Dying for You” finally reclaims some of the familiar supernatural political overtones – to establish a ballad downtown where “the boards go up, the signs go down”, “on the naked streets of Babylon” “Giving way. But the splendor of that small town is only a place for him to stand up for immortal romantic love. It doesn’t resemble anything like U2’s “Everything I Want You” because the price carries the torch and is true. The song may be more or less the same, but it’s always frustrating and captures the country music that stood out forever … so he’s not that far from Harlan Howard Or Bano’s vision of the three arrows and the truth.

Margo Price
“That’s how the rumors started.”
Loma Vista recording

Producer: Stargill Simpson. Co-producers: David Ferguson, Margo Price. Author: Margo Price, Jeremy Ive. Composers: Margo Price, Jeremy Ivy, Matt Sweeney, Pino Palodino. James Gadson, Mike Rojas, Ashley Wilcoxon, Dillon Napier, Sam Baco, Stargill Simpson, Benmont Tench, Gail Myce, Samson White, Angela Prim, Jamie Davis, Dan Dugmore.

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