January 31, 2023

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Marvel’s Kevin Feige: Audiences will never tire of superhero movies

2 min read

Will moviegoers ever get superhero fatigue? Marvel boss Kevin Feige isn’t buying it, saying in a new podcast interview that Marvel Comics has 80 years of “groundbreaking” storytelling that they can adapt to “different genres.”

“I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been together for a decade or more,” Feige told “The Movie Business Podcast,” author Jason E. Hosted by Square and a professor at the USC School of Cinematic Arts. “Probably from my second year at Marvel, people were asking, ‘Well, how long is this going to last? Is this comic book movie fad going to end?’

Feige continued, “I didn’t really understand the question. Because to me, after ‘Song With the Wind,’ it was like saying, ‘Well, how many movies can be made without the novel? Do you think that the movie adaptation of the book will make the audience feel better?’ Will be upset?’ You would never ask this because most people have an innate understanding that a book can be anything. A novel can have any kind of story. So it all depends on what story you’re translating. Non-comic readers can understand. Not that it’s the same thing in the comics.”

Referring to Marvel Comics’ rich catalog, which dates back to 1939, Feige said there are countless stories for the studio to adapt across genres.

“Markle Comics has had 80 years of the most compelling, emotional, groundbreaking stories told, and we’re very fortunate to be able to take what we have and adapt them,” he said. “Another way to do that is to adapt them to different genres, and what kind of movies we want to make.”

Feige concluded, “I found that if we tell the story right, and we adapt it in such a way that audiences are still following us — knock on wood — 22-plus years later… [make] Any kind of movie that shares two things: the Marvel Studios logo above the title and the seed of an idea from our publishing history.”

Listen to Feige’s full interview on “The Movie Business Podcast” here.

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