September 22, 2021


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Michael B. Jordan, Broadway Theater Coalition Unveils Descriptive Justice Initiative

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Actor-producer Michael B. Jordan and a trio of Broadway interiors have launched separate initiatives to advance the cause of apartheid in the entertainment industry.

Jordan has partnered with the nonprofit Color of Change to launch the #ChangeHollywood initiative. The goal of the program is to provide a “roadmap” of how industry leaders, executives, producers and others can change their hiring practices and company culture to bring more black workers and creative voices into the mix.

The roadmap includes resources that help organizations invest in conflicting content and showcase and support black talent.

“This roadmap is the beginning of the journey of racial justice. We are all partners in the fight to transform Hollywood, and we invite content creators and industry leaders to join us to work together at #ChangeHollywood, ”said Michael B. Jordan, CEO of Warner Bros.-produced Banner Outlet Society. “We look forward to incorporating a variety of voices into doing our best work: telling authentic stories, bringing people together, partnering with influential artists, and changing the rules of the game.”

In 2018, Jordan led an epoch-making deal with Warner Bros., urging the studio to publish an annual report to cover the diversity and inclusion figures for all of the company’s various TV, film and digital productions.

Rashad Robinson, president of Color of Change, said the focus on nurturing black talent across the global entertainment industry is long-lasting. The 25th ChangeHollywood initiative is part of the foundation of social justice activities this year, with the brutal murder of George Floyd by Minneapolis police on 25 May.

“The legacy of racism in Hollywood is long and unforgivable: using the economic power of the industry to exclude black talent, indulge voices, block black careers, and support violence against blacks and policing,” Robinson said. “We know from our lawyers that the industry will not change on its own, so we are closing our current work to hold Hollywood accountable for providing these resources and to create a roadmap for the implementation of racial justice. From writers’ rooms to the streets, we’ve been enthusiastic and ready to help Hollywood follow their lead, which is important for black life. “

Also on Thursday, Broadway seniors t. Oliver Reed, Warren Adams and Reginald Van Lee announced the formation of the Black Theater Coalition. The organization suggests that legal producers and theater owners take aggressive steps to “eliminate racial discrimination in employment in American theater.”

BTC has partnered with top companies to ensure that black candidates are identified for jobs, paid internships and mentors, and that paid fellowships and leadership opportunities have been implemented to ensure that black voices are heard on Broadway. BTC also plans to launch an annual performance series to highlight three shows produced, designed and directed by black artists.

“Once we have identified how much inequality is felt between the perceived inclusion on stage and the absolute lack of black professionals from the stage, we begin to outline the ways in which we can address this invisible inequality and ultimately eliminate it,” said one of the co-founders. Statement. “This outline provides a clear path for our organization and our entire industry. For those who have been marginalized in racist and biased power structures that have been regularly marginalized since dawn in American theaters, it is time to end this ‘illusion of inclusion’ by rebuilding the theatrical ecosystem. ”

Afton Battle, a non-profit employee in Chicago and New York, will serve as executive director of BTC.

Lee will serve as BTC’s board chair. He is the Chief Transformation Officer of the private equity giant Carlyle Group and active in the theater and arts communities in New York and Washington, DC Red is a seasoned expert on Brandway as an actor and producer. He will serve as composer and writer of South African descent, Adams, as well as BTC’s artistic director.

Alitha Stevens, COO of legal marketing firm Spotcore, will also serve as a member of the BTC board.

(Photo: Michael B. Jordan)

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