Mikela – the virtual pop star and digital influencer – literally digital – is launching a new Snapchat creator show, “Come Real, Mikla”.
Avatar, music artist and social worker L.A. Based digital studio brood products. The 10-episode “Real Drink, Mikla” will air weekly on Snapchat today (November 18) at 4 p.m. PT and will run between 20 January.
On the Snapchat show, Mikila – is constantly the subject of the question, “Are you true?” – Talk about life, love and music, “get rid of trolls” and call celebrities “according to Broad, who may not be 100% human”.
Brood launched Mikela (aka “Lil Mikela”) on Instagram in April 2016 and has since partnered with brands including “General Z Tasteful” Samsung, Prada, Calvin Klein, YouTube, Barberry and Outdoor Voices.
Mickler has 5 million followers on social media, including 210,000 on Snapchat. Last May, the CAA signed Mikla as the agency’s first virtual client.
Among other projects, Mikla has teamed up with Digital Marketplace Superrayer to create all-new digital artwork. Her first artwork at SuperArray fell yesterday, with all proceeds from the sale going to the nonprofit group Black Girls Code. In July, the digital character released her new single “Hard Feelings” and collaborated with real-life artist Tiana Taylor on the single “Machine”.
Mikla, whom Brood is 19 years old, has considered several celebrity followers, including Bella Hadid, Millie Bobby Brown, Travis Scott, Jay Balvin, Rosalia and Trace Ellis Ross.
As part of his personality, Mikla (pronounced “Mr.-K-L-Lah”) is a “change-seeker” who addresses issues facing homeless and displaced women, people of color, LGBTQ people, and young people in crisis. In 2018, Time magazine named him one of the 25 most influential people on the Internet.
In a questionnaire on Brood’s website, “Is Michela real?” In response to questions, the agency said she was “as real as Rihanna.” The company did not disclose how it generates character voices.