Anyone looking for statistical proof that Miley Cyrus’ “Flowers” is a certified smash can find it in Spotify’s announcement that the song broke the record for most streams in one week. The service announced Friday morning that, as of Thursday, “Full” had become the most-streamed song over a seven-day period in Spotify history.
As of Friday morning, the latest update on Cyrus’ “Full” streams on the site showed that it had racked up 101,838,799 streams since it was released late in the day on Jan. 12. On Thursday, it reached 100 million points faster than any other The song has never been on Spotify.
“To see ‘Flowers’ break the record for most streams in one week is incredible,” said Jana Coffey, Spotify’s head of artist and label partnerships. diversity. “The song has already had an amazing start since its first day, and it has only grown from there. Instead of seeing huge first-day streams that drop throughout the week, every day since release has been bigger than the day before. Miley is back, and with her album ‘Endless Summer Vacation’ coming out in a few months, that’s just the beginning.”
The previous record-holder for most Spotify streams in a week? BTS’s “Butter,” which made it close to 100 million in its first seven days. It set a then-record on the platform’s stream counter with 99.37 million Spotify streams in its first seven days, reaching 100 million on its eighth day. (Some put an asterisk over the “butter” number, as a later “filtered” total streamed out, recognized as an attempt to artificially inflate it, brought the number down to 58.1 million.)
“Flower”‘s huge results on Spotify bode extremely well for “Flower”‘s chances of topping the Billboard Hot 100 when the chart’s top 10 is announced on Monday. “Flower” finds itself in hot competition with SZA’s multi-week riser “Kill Bill” to claim the Hot 100’s No. 1 spot away from current leader, Taylor Swift’s “Anti-Hero.”
While downloads aren’t as big a factor on the Hot 100 as streaming and radio, digital sales of “Flowers” have also been unusually high, not since the tune left the top spot on the iTunes song sales chart. Eight days ago.