October 16, 2021


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Netflix content spending will increase from 26% to .6 13.6 billion in 2021

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After Covid discontinued almost all production last year, Netflix is ​​expected to increase its overall cost by a whopping 26% to .6 13.6 billion in 2021 – and the streamer’s budget could reach .9 18.9 billion by 2025, as it progresses toward the mix.

According to the latest estimates from the Kagan Media Research Unit of S&P Global Market Intelligence. Netflix’s analyst group forecasts মোট 13.60 billion in total content spending this year, including $ 5.21 billion (or 38% of the total) for the original.

In comparison, according to Kagan, Netflix’s refined content costs were $ 10.81 billion in 2020 and 22 9.22 billion in 2019. On a cash basis, Netflix has told investors that it expects to spend 17 17 billion on content this year.

Since Netflix first entered the real market in 2011, it has steadily increased core costs – with expected studios retaining TV shows and movies for their own streaming platform. In 2014, Netflix’s spending was about 6.8% real; By 2020, it was about 37.8% of the budget, according to Cagan. And by 2015, “we expect it to grow to close to 50%,” according to the researchers. As a strategic goal, Netflix says it expects that about half of the content spent will eventually be on core programming.

Kagan predicts that from 2021-25 Netflix’s spending on core will grow at a compound annual growth rate of 14%, compared to the CAGR of 4.8% for licensed content.

Because the epidemic has slowed production costs, it means that Netflix’s content in cash and moderate spending were together more than normal last year. Netflix expects that licensed and produced content will scale to more than 90% within four years of its release after the month of its first availability. This, according to Kagan, creates a gap between the redemption gaps compared to cash spending: Netflix’s ort has historically accounted for 63% -74% of total spending. With less content produced in 2020, that proportion was 86%, per kagan.

In fact, Netflix continues to focus on scripted series যেমন such as “The Crown,” which was just cleared at the Primetime Emmy Awards and helped the company take its biggest Emmy Hole, as well as “The Witcher” Season 2 and “Stranger Things.” “Season 4. It is investing in increasingly original movies, such as the upcoming action-thriller “Red Notice” starring Dwayne Johnson, Ryan Reynolds and Gal Gadot.

In addition, Netflix has increased its focus on unscripted programming, which will almost double the number of services by 2020. ”

In terms of acquisitions, Netflix will accept the Sony output deal from Starz, which will begin with movies released next year. Netflix has increased spending on local content in recent years with the headlines “Money Loot” in Spain, “Dark” in Germany and “Kingdom” in South Korea.

Pictured above: Emma Corinne as Princess Diana in “The Crown” Season 4

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