Netflix has launched a user interface in Hindi – a new functionality that will cater to India’s 1.4 billion population.
Platform subscribers will be able to switch from the platform’s “Language” option to the Hindi interface – which was only accessible in English in India until today – allowing every aspect of the service to appear in Hindi. This option is still available for 26 languages, including Chinese, English, Korean, Japanese and Italian.
The functionality will also be enabled for Netflix users outside India, thus allowing the streaming giant to enter significant emigration.
The Hindi launch comes two years after Amazon Prime Video, a global giant competitor, launched a Hindi interface on India’s local platform, followed by Tamil and Telugu.
“Providing a great Netflix experience is just as important to us as creating great content. We believe that the new user interface will make Netflix more accessible and better suite for members who prefer Hindi, ”said Monica Shergill, VP of Netflix India Content.
The move comes as Netflix aggressively pushes towards its India management and creates new ways to make it more accessible to online users in this country. The platform recently unveiled a slate of 1 new title, including “Ludo”, “Matching” and the upcoming film “Gunjan Saxena: The Cargill Girl”, which will begin on August 12.
Existing slates of Indian descent include the likes of “Sacred Games”, “Delhi Crime” and “Bulbul”.
Last year, Netflix launched a mobile plan at Rs 2,000, realizing that pricing options for the country did not coincide with competitors’ price points. 199 (65 2.65 per month).