March 29, 2023


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Netflix Higher Bojoma St. John as Chief Marketing Officer – Variety

3 min read

Netflix marketing veteran Bojoma St. John has been tapped by Apple, a former senior executive at Uber, and most recently Endeavor, the company announced as the new CMO.

St. John is Netflix’s third chief marketing officer in less than a year. He replaces Jackie Lee-Jock, the one-time CMO of BBC Studios, who only spent 10 months at Netflix. According to Netflix, Lee-Joe is leaving the streamer for personal reasons; She has been living in Australia with her family since March, when the coronavirus outbreak began. Lee-Joe named former Netflix CMO Kelly Bennett to succeed, who announced her retirement from the company last year.

St. John will launch on Netflix this August, reporting to Chief Content Officer Ted Sarandos.

“I’m thrilled to join Netflix, especially at a time when storytelling is important to our global, social well-being,” St. John said in a statement. “I am proud to contribute to the already dynamic legacy of my experience and to continue driving engagement in the future.”

Netflix increased its marketing spending by 12% to 65 2.65 billion in 2019 as it faced new streaming entrants like Disney Plus and HBO Max – and Wall Street needed to show that it could increase its customer base. However, at the beginning of 2020, the company’s marketing budget was 18% lower than the previous year.

For two years at St. John’s, he joined Endeavor as CMO, which he joined in June 2018, overseeing the holding company’s marketing efforts for departments including WME, IMG, UFC, Professional Bull Riders and Miss Universe, and leading its global marketing business. Which is an organization.

Prior to that, St. John was Chief Brand Officer at Uber for almost a year, after serving as Head of Consumer Marketing for Apple Music and iTunes for three years. He joined Dry Buy Byte in 2014, which Apple acquired shortly after his arrival. Previously, he was head of Pepsi-Cola North America’s music and entertainment marketing.

“Bojoma St. John is an exceptional marketer who understands how to run conversations around the most popular culture of almost everyone,” Sarandos said in a statement. “As we bring more great stories to our members around the world, he will lead us to the next exciting phase of our creativity and customer engagement.”

Early in her career, St. John worked as the marketing VP of Ashley Stewart, a women’s fashion brand, and managed accounts for advertising companies Arnold Worldwide and Spike Lee’s SpikeDDB. He holds a bachelor’s degree in African-American Studies and a Wesleyan University in English.

During his career at Apple, he appeared in an advertisement for Apple Music by James Corden and Apple was edited by Eddie Q and Jimmy Ivine which were promoted during the 2016 Emmy Awards. At Apple, St. John Taylor Swift’s workout wipeout and Mary J. Blize, Kerry Washington and Taraji P. Henson starred in another promotional ad – and took a memorable turn with his presentation at Apple’s 2016 Worldwide Developers Conference. New Apple Music interface.

Bojoma “Boze” St. John was born in Middletown, Con. And his first childhood was spent in Nairobi, Kenya, as well as Washington, D.C., and Akaner, Ghana, before his family moved to Coloro Springs, Coloro. Years old. After living in Harlem, New York for more than a decade, he now lives in Los Angeles.

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