Ted Sarandos, Netflix’s co-CEO and chief content officer, revealed that what he said was “the most comprehensive look ever” on the streamer’s top 10 TV shows and movies.
Sarandos showed two slides at the Vox Media Code conference in Beverly Hilton: one is the most popular Netflix show shown by his proprietary metric which is the number of accounts that saw (and streamed) a headline at least 2 minutes in the first 28 days of release and the second the total time shown Spend hours viewing in the first 28-day window.
“We’re trying to be more transparent in the market, with talent,” Sarandos said. Netflix’s streaming data is “a big black box, for the most part,” he admits.
Season 1 of Shanda Rhymes’s “Bridgeton” Season 1 was seen as the No. 1 series in both the Netflix family and the time spent (during the first four weeks of release), while “Extraction” was the most viewed movie in terms of family and “Bird Box” was the most viewed in terms of hours.
Sarandos said the high-profile Korean survival drama “Squid Game”, which premiered Sept. 17, was on track to become the most popular Netflix show ever, and is currently ranked No. 1 on the service worldwide.
Here are the slides featuring Sarandos, based on Netflix’s own tracking:
Asked about Netflix’s move to make overall deals like Rhymes and Ryan Murphy, Sarandos said the company needs to go that route to compete with traditional themed entertainment companies.
“If we hadn’t made that deal with Schneider,‘ Bridgeton ’would have been somewhere else,” Sarandos said. “Talent must be respected and compensated competitively,” he added.
Sarandos, who joined Netflix as a DVD buyer in 2000, was named co-chief executive in July 2020 alongside Reed Hastings. Sarandos oversees the global team of companies responsible for the acquisition and production of all Netflix content.