October 16, 2021


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No Time to Die at the Box Office: Takeaways from Daniel Craig’s Final Bond

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While Daniel Craig’s final journey as James Bond won’t be one of the box office record books, “No Time to Die” easily topped the North American charts.

Directed by Carrie Joji Fukunaga and co-starring Rami Malek, Leah Sedaux, Lashana Lynch and Ralph Fiennes, debuted at 00 56 million on the latest 007 Adventure weekend ফলে making the film even more dazzling without spending 250 250 million to make and at least 100 more to promote. Million dollars.

Despite opening up a bit behind expectations, “No Time to Die” is a positive step for the movie theater business, which has struggled to recover from the epidemic. With Bond’s help, the overall box office raised $ 108 million between Friday and Sunday, exceeding the 100 100 million mark in just the fourth weekend in the last 18 months, according to ComScore.

Box office experts have predicted that momentum from “No Time to Die” and Sony’s comic book sequel “Venom: Let the Be Carnegie” break the epidemic record with its 90 million debut, especially in busy fall and winter movies. According to 1 standards. The box office may break and flow within weeks, but for the first time in almost two years, there is an uninterrupted flow of bogus films on schedule. For the rest of October and early November, movie theater marquees will feature “Halloween Kills”, a remake of Jamie Lee Curtis, director Denis Villeneuve’s “Dun” and Marvel’s “Eternals”.

“Going forward, business will grow, but it will be uneven,” predicted David A. Gross, director of franchise entertainment at the film’s consulting firm. “Three steps forward, two steps back.”

Here are five takeaways from Bond’s latest box office mission:

1. Veteran viewers are not ready to return to the theater

The Hollywood Hopped Bond, a long-running franchise that has always been particularly popular among older people, aims to appeal to viewers less interested in superhero glasses than Jessica Chasten-led biopic “The Eyes of Tammy Faye” and other offerings. Counting “No Time to Die” inspires people to return to the calendar after the fall for countless adult-diagonal dramas, such as Wes Anderson’s “The French Dispatch” and Pablo Lorraine’s Princess Diana’s play “Spencer”. “

“No Time to Die” has sold more tickets to moviegoers over 5 years of age than any other epidemic-era movie, with ticket% over 5 years old and% 57% over 5 years old. Yet the reality is that older viewers are most concerned about the new look of Covid-1 of and, as a result, are not tempted to go to their local multiplex. Veteran audiences don’t know how to rush the opening weekend, and the reviews for “No Time to Die” were strong, which could be a positive sign for the film’s long-term prospects.

“Older and family audiences are unlikely to return to full force before the epidemic is completely behind us,” Gross said.

There are signs that can improve, albeit slower than most. According to United Artist Releasing, the company that distributes the film in the United States, 25% of ticket buyers have returned to theaters for the first time in more than a month.

2. Young men do not sweat

Just as older spectators were more or less absent from the auditorium, another trend is that boys and men use force to buy tickets. For “No Time to Die”, the audience was very skewed by the men, which represented ticket% ticket sales. “Venom: Let the Bee Carnegie” (আমের 141 million to date in North America), “Shang-chi and the Legend of the Ten Rings” (2 212 million to date in North America), “Black Widow” (183 in North America to date) Million) and “F9: The Fast Saga” (3 173 million in North America to date). All of these features meet the needs of a younger audience, which is probably why the initial notice was more than “No Time to Die”. The latest 007 Adventure also had intense competition from “Venom: Let the Be Carnegie”, which opened last weekend and continues to pull in strong numbers. It’s possible that moviegoers under the age of 25 chose to watch the rise of Bond from retirement rather than watching Tom Hardy’s naughty alien co-workers wreak havoc.

3. It’s all about Emex

When people were going to the cinema, they liked to see the latest blockbusters in the best quality. This is understandable, since box office charts are driven by specs that are heavy on CGI and complex action sequences. In the case of “No Time to Die”, premium large formats such as IMAX, Dolby, 4DX and Realdi contribute 36% of overall ticket sales. Imax alone accounted for 13% of box office revenue domestically at 7. 7.3 million, the company’s biggest debut since opening “Aquaman” in December 2018.

“The combination of IMAX technology and this iconic franchise has proven to be a winner at the global box office, where viewers wanted to experience the immersive filmmaking of Carrie Fukunagar as they were supposed to,” said Megan Coligan, president of IMAX Entertainment, in a statement. “For September and October, Emex is reaching and surpassing the pre-epidemic global box office, which is an exciting prospect with viewers and blockbusters still returning to theaters.”

Expect upcoming tentpoles such as “Dun,” “Eternals”, Sony’s “Spider-Man: No Way Home” and Warner Bros. sequels “The Matrix: Resurrections” to continue that trend.

4. Remember an October?

Outside of IMAX, going to the movies is rarely compared to pre-epidemic levels. Yet October, which is not usually a busy time at the box office, is getting stronger than historically lucrative summer months as viewers return to theaters. Thanks to the “Venom” sequel and “No Time to Die”, October has already surpassed May 2021, the official start of the summer blockbuster season in overall ticket sales. This is the first time, probably ever, that this has happened. In its first 10 days, October generated $ 269 million in receipts, while the whole of May (which published “A Quiet Place Part II,” “Cruella” and rarely any other interesting headlines) brought in $ 215 million. If “Halloween Kills” and “Dune” inspire movie-goers in large numbers, October, July ($ 583 million), August ($ 421 million) and June ($ 409 million) could be the biggest months of the year. Whether it breaks the record or not, it marks significant improvements in the first quarter of the year in January ($ 64 million), February ($ 56 million) and March ($ 116 million).

“We’re seeing numbers in October that we would normally see in the summer,” said Paul Dergarabedian, a senior media analyst at ComScore. “It’s going to be one of the strongest Octobers at the box office.”

5. James Bond may be in financial need

With 25 popular films over six decades, Bond has cemented its place as a film franchise with a few competitors. The company, which backs the bond, was the mainstay of Amazon’s .5 55 billion MGM acquisition. (Universal Pictures distributes bonds internationally.) That means that although Craig has retired his black tax and signature Martini, it is unlikely that listeners will see the Greedy Spy series. Although no upcoming projects have been announced, bond overlords are probably keeping a close eye on how much money they will pump on the next 007 trip – on the big or small screen.

Starting at $ 56 million for “No Time to Die” is a bit disappointing because it carries a huge budget and will require at least $ 800 million worldwide (probably around $ 900 million) to get out of the red. Box office experts predict that the film will complete its domestic run with about 150 150 million, which is significantly less than its franchise predecessors, 2012’s “Skyfall” ($ 300 million) and 2015’s “Specter” ($ 200). In that case, “No Time to Die” will have to make significant money at the international box office, where it has already made a strong $ 145 million. It has not yet opened in China (set for 2 October), which is a popular market for bonds. “No Time to Die” has grossed 3 313 million to date and could at least fight to break even in its drama.

“I don’t know if there will be a unique budget pressure on Bond’s property in the future like this film,” Dergarabedian said, referring to the millions of people the studio had to spend to delay the movie due to the epidemic. “It takes a long time to cover such costs. But viewers expect a certain amount of production value from James Bond.

It is true that bonds have become synonymous with excess, but there may still be ways to meet costs and ensure an easy path to profitability. Can we recommend a lease to Aston Martin?

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