October 23, 2021


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‘No Time to Die’: James Bond Korea opens at the top of the box office

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The James Bond franchise film “No Time to Die” topped the South Korean box office on Wednesday. But the first record of his commercial debut will not require a rewrite of the local record book.

The film grossed $ 663,000 (KRW785 million) from 104,000 ticket sales, according to the Kobis Box Office Service, run by the Korean Film Council (KOFIC). This was achieved from 3,937 screening sessions and represented a total share of 62% at the box office on Wednesday.

The “No Time to Die” numbers politely show the market that Covid was the fourth largest in the world in pre-war times (behind only North America, China and Japan), but that only stuttering has returned to life since the epidemic. Will bring more clarity next weekend.

With more than 2,000 new covid infections per day for the past five days, health restrictions are likely to remain in place for a few more weeks. Greater Seoul is under Level 4 conditions, the highest under the country’s four-tier system, since July. These limit the time and power of the movie. The rest of the country is at Level 3.

Further analysis indicates 27% of the total came from Seoul on Wednesday and 3.8% from the IMAX screen. Distributed by Universal Pictures International Korea, the film is available in the country in 2D Digital, 4D, IMAX, ScreenX and Dolby Cinema formats.

The Bond franchise has never been the strongest performer in Korea, and Universal’s 2015 “Specter” was weaker than Sony’s “Skyfall” from 2012.

“Skyfall” sold 202,000 tickets on its opening day, valued at KRW1.51 billion (বিনি 1.28 million at today’s exchange rate), resulting in a lifetime score of 2.37 million viewers and a total KRW17.5 billion ($ 14.8 million at today’s exchange rate).

“Specter” opened before 188,000 first-day ticket sales and a total lifetime score of 1.82 million viewers with a total KRW1.45 billion (current exchange rate of 22 1.22 million), which created a final box office of KRW14.2 billion (current exchange rate of $ 12 million). ).

More generally, the Korean public has shown a constant nervousness towards a massive return to film theaters. The box office for the Chusiok (Korean Thanksgiving) holiday rose briefly in mid-September, but fell below three months again last weekend.

The industry is suffering from supply problems due to the permanent closure of some venues and the delay or cancellation of several top Korean titles.

At the same time, streaming at home or on mobile is becoming normal. Industry Tracker Wise App estimates that Netflix earned $ 68 million in Korea in August, up from a total of $ 64 million (KRW76.3 billion) nationwide in the same month. WiseApp estimates that Netflix’s subscription base in Korea now stands at 5.14 million, up from 3.16 million a year ago.

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