September 23, 2021


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‘No time to die’ set to hit China after passing official censorship

2 min read

The latest James Bond film “No Time to Die” will have a chance to blow up at the Chinese box office this year, as it has now surpassed local censorship and entered the world’s largest film market, local state media reported on Friday.

Although no release date has been set, the development is certainly welcome news for Hollywood, as the blockbuster will need significant global sales to make a profit during the epidemic with a budget of about 200 200 million.

The film was originally scheduled to open in North America on April 2, but that date was postponed to October 8. It will hit several markets in Europe and Asia, including Hong Kong and Taiwan, even earlier, between 2 September and October. 1. If the release date of the world’s largest film market falls too long after that initial opening, piracy will most likely reduce Chinese sales.

It is unlikely to be released simultaneously in China, as all of these dates fall right into the Chinese Patriotic National Day holiday, which begins on October 1 – a week-long major local publicity blockbuster will be released that week. Among the big guns this year will be “The Battle at Lake Changjin”, a war film co-directed by Dante Lam, Sui Hark and Chen Kaig.

“No Time to Die” could also cannibalize a measure of “Dune” at the Chinese box office, which also passed censorship and confirmed for local release but has not yet set a specific date. The next one will open in mid-September in Hong Kong, Taiwan and other international regions.

“No Time to Die” is the 25th film in the James Bond franchise produced by Eon Productions. This is star Daniel Craig’s fifth and final turn as the title MI6 agent. Directed by Carrie Joji Fukunaga, it also stars Rami Malek, Leah Sedaux, Lashana Lynch, Ben Bishao and Anna de Armas. MGM is distributing the film in N. America, while Universal has international rights.

One of the most important overseas markets for the China bond franchise, and its last installment, was the highest-earning overseas region besides the UK for “Specter”, the film starring Craig made $ 881 million worldwide, of which $ 84 million came from China. China was the fourth largest foreign region for “Skyfall”, earning $ 59 million there.

Craig-starrer murder mystery “Knives Out” grossed ২ 228 million in China in 2019, surpassing all other regions, including the UK, where it grossed 17 117 million.

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