The legacy guard change in Hollywood continues to be a business focused on prioritizing content for streaming customers.
Last week, we learned that veteran studio chief Jim Giannopoulos, who has been stockpiling large, successful drama films for decades, was being fired as chairman and chief executive of Paramount Pictures after four years in favor of a digital-risk leader. – Targeted content for young consumers.
Although the sudden move shocked many inside and outside Paramount – there were rumors that production chief Emma Watts could replace Giannopoulos at some point – it was no surprise to find out who her Viacommissions boss Bob Bakish and Sherry Redstone chose to replace her.
Nickelodeon CEO Brian Robbins continues to be promoted to Viacom and has recently been given additional responsibilities as Chief Content Officer for Kids and Family Content for Paramount Plus, which was launched this year as a late entrant for streaming warfare. Robbins has been digitally confronted for some time, being the founder of AwesomenessTV in 2012, which emerged as a YouTube network for youth and teens.
And later expanded into film and TV productions. (It is now owned by Viacom).
Although Gianopoulos turned financially struggling Paramount Pictures back to profitability and helped oversee its larger franchises and create new ones like “a quiet place,” he came from a completely different era, with long exclusive runways in theaters before movies became available at home, and Driven expensive box office release business with huge revenue. Now, media companies are reevaluating capital investments to meet the immediate needs of their streaming platforms.
On a personal note, I have always liked Giannopoulos very much and consider him one of the most decent and intelligent leaders in the industry. And, however, during his 16-year run at 20th Century Fox, he was always thought to be at the forefront of curves and new media. Among his colleagues in other studios, he was the first to embrace a combination of entertainment and new technology. After Paramount, Giannopoulos will surely find a way to express his intelligent, decades of experience and strong ties in Hollywood in an innovative new endeavor. I’m sure about that.