October 25, 2021


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Paris Hilton joins Roblox, launches virtual ‘Paris World’

2 min read

The digital incarnation of Paris Hilton will soon be slipping into Roblocks.

TV personality-entrepreneur-influential-podcaster Paris World is adding “gamers” to her CV with the launch: an outpost on the Roblox gaming platform that lets fans see a stylized milieu circling the celebrity icon.

Paris World, which is officially. Broadcast live on October Roblocks, he has been described as “fun, the possibility and, of course, # a virtual oasis of survival” (a term coined by Hilton to “kill” and “live my best life”). The new gaming experience includes huge DJ stage, own home in Paris, a zoo and, why not, a private jet, yacht and its own private island.

Fans can join Hilton in the kitchen while preparing meals (his new Netflix show, “Cooking with Paris”), relaxing on the beach or even a virtual festival DJ.

“Roblex is an amazing gaming platform that can be a part of and it’s very exciting to launch Paris World,” Hilton said in a statement. Diversity. “I can’t wait for my metavers for my fans, new users and gaming community.”

The DXSH Gaming Studio division of the online-radio platform Dash Radio is creating all the events and programming within the Paris World experience. According to DJ Ski (Scott Kenny), co-founder of Dash with Paris World, DXSH’s goal was to “create a kind of experience that reflects what happened to IRL’s OG influencer Paris Hilton that everyone can feel.” Can’t wait to see all the unique events, themes and takeovers planned that we believe will launch a new style of entertainment experiences.

Here are more hidden pictures of Paris World on Roblocks:

Roblox, which counts more than 200 million monthly active users, allows players to interact with each other in a user-created 3D world. Free to play on Roblox iOS and Android smartphones, tablets, computers, Xbox One, Oculus Rift and HTC Vivo. Daily active users at Roblox spend an average of 156 minutes (2.6 hours) per day on the game.

In recent months, Roblox has stepped up efforts to recruit music artists and entertainment brands on its platform. Rock Group Twenty One pilots KSI, Zara Larson and Ava Max hosted an interactive virtual concert at Roblox on September 17 after the launch event. This summer, Netflix teamed up with Roblox to launch Mall from “Stranger Things” on the game platform.

The company, which went public in an IPO in March, this week announced the settlement of a এম 200 million NMPA copyright-infringement lawsuit with the National Music Publishers Association. The agreement will allow all eligible NMPA publishers to negotiate a new licensing agreement with Roblox.

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