PDP, the massively popular maker of YouTube, will return its videos to Facebook after a gap of more than four years.
PDP (real name: Felix Kejelberg) is the number one most-viewed YouTuber with more than 100 million subscribers and over 226 billion views. Swedish gamer, comedian and entrepreneur has an official Facebook page with more than 8 million followers. But PewDiePie hasn’t posted anything on social media since December 2017 – and her most recent video is on Facebook in October 2016.
Now PDP is looking to re-launch its presence on Facebook through the exclusive Multi-Year with JellySmack to optimize video distribution across platforms including Facebook, Instagram, Snapchat, TickTock, Twitter and YouTube.
Under the deal, Keiselberg will continue to create and debut his popular videos and live streams on YouTube. JellySmack will then optimize on-demand videos and distribute them on Facebook. The company said it would begin uploading PDP content to Facebook earlier this month, along with a library of more than 4,200 YouTube videos.
“In this multiplatform video ecosystem, creators have plenty of opportunities to monetize their content, and our goal is to grow their audience and unlock their potential on each one,” said Michael Philippe, co-founder and co-CEO of Jelliesmack, in a statement. “We are honored that PDP has handed over its huge fanbase to JellySmack and we are delighted to show him how we can turn Facebook into a true brand asset without adding work to his plate.”
PDP has been posting videos on YouTube for more than 10 years and became the top 100 million followers. In 2019, he was the most viewed YouTube maker and last year signed an exclusive live-streaming deal with YouTube. He has been embroiled in controversy over his career: About four years ago, YouTube cut off his business dealings with the PDP by posting anti-Semitic jokes and videos with Nazi images.
According to Tubular Labs, JellySmack is currently the third largest monthly unique social media video viewer among Disney and the US company behind ViacomSBS.