There are new ways to get Pelton fitness instructors to command you from TV.
Roku and Peloton made a deal under which the Peloton app – thousands of on-demand workouts, as well as live classes – will be available on streaming-media platforms starting this month. Peloton launched Roku devices in the United States on July 1, followed by Canada on July 2. Peloton was originally scheduled to live directly in the United States this week, but Roku said the launch date is TBD.
The deal extends Peloton’s reach across the growing base of Roku users, with a total of 39 million active accounts at the end of March (and a further rise during the COVID-19 lockdown). Pelton’s content is already available on iOS and Android devices, Amazon Fire TV, Apple TV, Chromecast and Android TV.
For Peloton, the distribution agreement is an attempt to encourage signups for its Peloton Digital membership package, which costs $ 12.99 / month – which does not require any expensive bikes or treadmills from the company. Adding Roku Access is a customer-resistance game. Those who have purchased Peloton hardware and subscribed to Peloton All-Access subscriptions (39 / month) can use the same credentials to log in to any Roku device.
During the epidemic, Peloton offered three free months of digital subscription levels. With these free tests being discontinued, the addition of Roku Access is another way to encourage home-workout enthusiasts to pay monthly 99 12.99 to
During the launch, Peloton will use Roku’s machine-learning targeting capabilities, which analyze more than 100,000 different anonymous data signals to promote Peloton applications to Roku users, whose viewing patterns indicate they are in the market for fitness routines at home.
“We are excited to roll out our best-in-class streaming fitness service on the Roku platform,” said Karina Kogan, senior VP and GM at Peloton Digital. Sit down and look for fitness solutions “”
In addition to the increase in Peleton’s trademark cycling and treadmill routines, the company said it has increased the use of meditation across “floor-based disciplines” such as strength conditioning, yoga, high-intensity interval training (HIIT) and dance cardio.
Roku says the view of health and fitness programming in the United States has increased during coronavirus quarantines – the number of visitors in the May section has increased by 130% compared to other merits. “Television is becoming more and more of a window to the world as people stay at home,” said Regina Breslin, director of content acquisition at Roku.
Peloton Digital subscriptions are available to new customers for a 30-day free trial. After that, it is 99 12.99 per month. Roku users can sign up for a Peloton Digital subscription via Roku Pay (which saves payment information); Under the standard agreement, Roku deducts 30% from subscription revenue.