Peter Seely, the former worldwide chief marketing officer of The Coca-Cola Company who worked for six years with Columbia Pictures, died Dec. 15 in Palm Springs, Calif., of complications after a fall, according to his family. He was 82.
Seeley worked for the Coca-Cola Company for more than two decades, during which time the beverage company was purchased by Columbia Pictures. After the acquisition, Seeley was promoted to president of global marketing at Columbia Pictures Studios and throughout the 1980s starred in such films as “Tootsie,” “Ghostbusters,” “The Karate Kid,” “Stand by Me” and “La Bamba.” Marketing skills are provided. .
During his career at Coke, Seeley famously created the “Always Coca-Cola” campaign, which icons the brand’s polar bear mascot.
“People would call our office and ask when that ad was going to air again so they could watch it,” Seeley previously said in a 2021 interview. “I’m proud of the impact of that campaign.”
Seeley remained with the company until 1993, when he left to pursue alternative career paths as a global speaker, a consultant and an expert witness. He also advised other businesses such as Sony Corporation and United Parcel Service.
Simultaneously, Seeley shared his knowledge in a university setting as a professor at Stanford University and the University of California at Berkeley. He also returned to teach at Clermont Graduate University’s Drucker School of Management, where he previously received his PhD in Information Technology.
Outside the classroom, Seeley’s philanthropic efforts include grants to Eisenhower Hospital in Palm Spring and the International Program of Talks at Harvard-affiliated McLean Hospital. He is also the University of Florida’s Peter S. Seeley endowed the Marketing Professorship, where he received his undergraduate degree, as well as the Peter and Elizabeth Seeley Adoption Center at the Palm Springs Animal Shelter.
Seeley is survived by his wife, Elizabeth Seeley; his daughters, Karan Fisher and Rainey Temkin; his step-daughters, Catherine Rue and Jane Rue-Ionita; his sons-in-law, Mike Fisher, Andrew Temkin and Sergio Ru-Ionita; her five grandchildren; and his cherished dogs, Megan and Frankie.