Pocket.watch, a kids and family media company centered on creating franchises around YouTube stars, hired Javier Kochhar, an experienced industry executive, as its first COO and CFO.
Kochhar, who started Pocket.Watch on Thursday, was recently at AT&T in a corporate strategy and development role and before WarnerMedia’s HBO Max’s chief leadership strategy and Biz Dave. His experience in live-to-consumer streaming indicates that Pocket.watch is looking to launch a subscription VOD service, while Kochhar’s financial background suggests that the company is preparing for M&A activity or a potential IPO.
Founder and CEO Chris M. Williams said, “Pocket.Watch needs Xavier’s extensive experience in corporate strategy and development, operations and finance in companies ranging from startups to Fortune 100. We’ve seen tremendous growth over the last few years, but the biggest growth is still there.” We have it in front of us. “
Williams had been trying to hire Kochhar for almost a year, but the CEO laughed and said, “He thought I was joking.” “Xavier is a real achievement for us,” Williams added.
Asked if Pocket.watch was considering launching a new capital or IPO, Williams replied, “We are always much more interested. The breadth of his experience and intelligence allows Xavier to consider anything that really comes before us… in the end, we need to create liquidity for investors, but we are not in a hurry to do so. ”
As Pocket.watch’s COO and CFO, Kochhar will oversee key business units, including direct-to-consumer, content sales and distribution, advertising, consumer products, gaming and manufacturer partnerships. He will also lead the company’s corporate development, strategy and finance departments. Previously, according to Williams, those responsibilities were handled by him and other members of the senior management.
The company is partnered with Ryans World & Love, Diana, to develop core content, expand their global distribution of premium and library content, and expand merchandise and other brand extensions. Earlier this year, the Pocket.watch YouTube comedy duo signed a deal to distribute content from LankyBox, which has generated more than 10.4 billion lifetime views of family-friendly gameplay videos, parodies and shorts. Other manufacturing partners include Onyx Family, Kid City, Rozana Pansino, Jason Vlogs, Carina Garcia, EvanTubHD and Dangi Brothers.
In a statement issued by Pocket.watch, Kochhar noted that in recent years large vertically integrated media companies have recovered their own content and launched their own live-to-customer streaming service. This has created a huge opportunity for independent content platforms that can provide young viewers who are attracted to creator-based content.
“Pocket Watch is one of only a few creator-economy companies among kids and families বিভাগ a division that has not only shown streaming for the first time to prove this model, but has also reduced churning,” Kochhar said.
Prior to joining WarnerMedia, Kochhar was the founder and CEO of the Video Genome Project (VGP), which claimed that video content metadata created the world’s largest database. Hulu acquired the Video Genome project before launching the Hulu + Live TV service in 2016 and incorporated VGP’s database into its discovery and recommendation engine.
Early in his career, Kochhar spent several years as managing director at MediaLink, a media and advertising consulting firm. Kochhar was a corporate executive at both the Walt Disney Company and LEK’s former partner in LEK Consulting and Disney’s Chief Strategy Officer. Starting his career in the content business as the first digital and new media agent at WME, it represents both the primary digital platform as well as the first wave of Internet-based content creators.
Pocket.watch distributes its core content in more than 80 regions worldwide, syndicated across 41 platforms. In the past year, the company said, it has now doubled distribution partnerships between Amazon, Hulu, Peacock, Sky, Pluto TV, Roku Channel, Astro, Discovery Kids, Canela Media and Tubi.
Former Disney and Maker Studios executive, Williams, founded Pocket.watch in 2017. Investors and stakeholders include ViacomCBS, Greycroft, Third Wave Digital and UTA, as well as Robert Downey Jr. (Tim Downey) and John Landau. Also, Ryan owns a significant stake in World Creator Sunlight Entertainment Company.