Music producer Nellie Hooper, who has starred in major roles such as Massive Attack, Soul II Soul, Sade, U2, Madonna and Bozark, has taken on the role of head of cultural partnerships at NFT Venture Throne, as well as one of its founding previously reported partners.
Hooper said “the throne will be responsible for the NFT ecosystem and the new value of the NFT for the creative community and for the cultural icons of the various genres of industry.”
Hooper said: “With my first pay-check from the first Soul II Soul album, I wasn’t in a fancy car or fancy jewelry, I went to the Sotheby’s auction house and bought a Jean-Michel Basque painting called ‘Ellington’ – it was the scariest thing, I was shaking! 1990 70,000 was a hell of a lot of money in 1990! I heard it sold for only 12 12 million. But I caught the collector’s bug and never looked back.
He added: “As we are here today, I see NFTs as a new definition of our cultural ideology. Showing us how we define artistic value. I love what we are doing on the throne; It’s the cutting edge. I’m all about art and the value of the creator and I can’t be more proud of the work I’m doing. ”
Earlier this month, music executive G. Roberson, who has worked with Kanye West, Drake and Nicki Minaj, joined the throne as a partner and creative director.
Throne is a new NFT (non-fungible token) marketplace for creators and collectors of the digital industry using Ethereum blockchain technology. Throne has no platform fee when manufacturers choose to transact on its own digital currency THN. According to Throne, a key part of its ideal is that open protocols like Etherium and inter-operable standards like ERC-721 and ERC-1155 will enable “vibrant new economies where creators and collectors truly own these powerful new types of digital items.”
Chimmer Sis, artistic director of Throne, who has served as a senior liaison to global organizations including Hearst Magazine and Barberry, said: A community of users, developers and creators.The importance of technology and contemporary culture is reflected in everything we do and because of this we are clearly differentiating ourselves.
“We’re an open creative economy,” said Adam Strauss, director of strategy and marketing. “NFTs have exciting new features: they are unique, proof-of-concept, fluid, usable in multiple applications, and armed with all the programmability of digital resources.”
He added: “The digital state is no longer a secondary space, this is where we live and focus on the future. We need more advanced systems to invest in creative expression, support visionary artists, and connect with the creative community on the Internet. We are building thrones to meet that need, using the potential of crypto to expand what is possible for creators and collectors. ”
Roberson said: “NFTs are an artistic medium, giving us the tools to re-imagine how we create, how we resource our creative economic community.” He added: “I know we’re all doing something that will greatly improve the future of artists in every genre. It’s a new world.”