Vice Media Group’s Refinery 29 has hired Simone Oliver, a former Facebook executive and New York Times editor, as global editor-in-chief of the 29 women-focused media brand.
Oliver Arp 29 will launch on September 30, 2020, reporting to Vice Media Group Chief Digital Officer Corey Hike.
Christine Barberich, former EIC of Refinery 29, stepped into Oliver’s role in June after resigning amid allegations of racial diversity and lack of racial discrimination at the site. In the organization’s manifesto, Oliver “will build an inclusive culture and inspire internal parties to reflect the brand’s audience and inspire them around important issues that affect women and inspire rights, social justice, well-being and self-expression.”
Oliver spent 13 years in various editorial and strategy posts at the New York Times from 2003-2008 and briefly worked as a digital director under the obsession of Condy Nest. Most recently, he was a strategic partner developer executive at global media partnership teams on Facebook and Instagram, where he led collaborations with lifestyle publishers and magazines.
“Simone is a powerhouse media leader, a strong eyewitness and a storyteller at heart,” said Nancy Dubuque, CEO of Vice Media Group, during her announcement of the hire. “As the refinery continues to serve as an important megaphone for the stories and experiences of 29 young girls, the idea of advancing to content and strategic media skills has come at a critical time for this powerful generation.”
At Refinery 29A, Oliver will work to expand the brand’s “global voice, mission and vision” across platforms, including articles, social content and videos, according to the company. He will oversee Global Refinery 29 materials and editorial teams throughout Refinery 29’s offices in the USS, London and Berlin. Oliver will be collaborating with Connie Wang, executive editor of the newly launched Refinery 29, to help the brand move forward and create strategic content plans for 2021 as well as SVP Julie Alvin, editorial content strategy and development for Refinery 29 expansion and engagement. Audience.
In a statement from Oliver R29, Oliver said, “I am interested in joining a brand that is dedicated to providing women with a platform for their stories and to get to know their audiences because they really stand out for them,” Oliver said in a statement. . “I have been a loyal reader of Refinery 29 since its inception and at a critical time when strong voices are needed and the values they reflect are crucial, I look forward to leading this later stage of its evolution.
In the New York Times, Oliver was credited with helping to accelerate the company’s digital-first content strategy. As editor of Growth Strategies, she oversaw the Fashion and Styles, Food, Travel and Tea Magazines, and before that was the Digital Fashion Editor of the Styles, where, among other things, she launched the NYT Fashion Instagram account.
Oliver has been an adjunct professor of journalism at Syracuse University’s New House in New York, teaching courses on social platforms, processes and attitudes. She has a bachelor’s degree in English from Howard University and lives in Brooklyn with her husband and two children.