Apple TV+ has made a key hire for its top marketing job, and it’s a big “get.”
Ricky Strauss, best known for selling “Star Wars” and Marvel movies to the world, has been named head of marketing for Apple TV+. In his new role, Strauss will oversee campaigns across original series and movies for the streamer. Strauss will be part of Apple’s marketing communications team under VP Tor Myhren and will be based in Culver City. Apple TV+ recently released “Emancipation” with Will Smith and scores like “Ted Lasso” and “CODA,” last year’s best picture winner at the Oscars.
Strauss joins as Apple TV+ makes some changes to its marketing team, with film marketing head JP Richards and video marketing head Chris Van Amburgh leaving the company over the past year.
Previously, Strauss worked at Disney for more than nine years, most recently serving as president of content and marketing for Disney+. In that role, he helped guide the launch of the service and also served as president of programming for Hulu and Disney+.
Before transitioning into production, he was president of marketing at The Walt Disney Studios, where he worked on such blockbusters as “Star Wars: The Force Awakens,” “Rogue One: A Star Wars Story,” “The Avengers,” “Captain America: Civil War,” “Guardians of the Galaxy,” “The Jungle Book,” “Cinderella,” “Maleficent,” “Beauty and the Beast,” “Frozen,” “Moana” and “Incredibles 2.” Their success made them one of the film industry’s He became a respected figure.
Strauss joined Disney after seven years as president of Participating Media, where he worked on “The Help,” “An Inconvenient Truth,” “The Cove” and “Waiting for Superman.” Many of those films had social justice campaigns.