As the clock strikes midnight on the West Coast and it’s officially one month until the 2023 Super Bowl, the game’s halftime performer, Rihanna, has dropped the first trailer for her performance, the first to be sponsored by Apple Music.
The trailer opens with a spotlight on a black background as a collage of angry or impatient media voices say, “It’s been 2,190 days… over six years… the Rihanna everyone’s been waiting for… we’re the last from Rihanna. Got the album’ Anti’ 2016″ overlapping until they blur together as the video cuts between Rihanna walking and posing for the camera, wearing a fluffy green jacket with her hair in an elaborate braid. Finally, the sound stops as the voices blend awkwardly, the camera fades to black, and we see Rihanna putting a “Shh” finger to her lips, followed by a brief snippet of her song “Needed Me” from that last album. , “Opposition.”
Does this mean she has new music coming, even though she basically said she didn’t? At her Savage x Fenty underwear show in November, she answered the inevitable new-album question by saying, “It’s not true. The Super Bowl is one thing. The new song is another. Do you hear it, fans?” She smiled. “The second I announced it, I was like, ‘Oh, my God, they’re going to think my album is coming out. I have to go to work,” she said.
Which seems clear enough, but the trailer is enough to get fans — and annoying media voices — asking the question again. Time will tell: The game, which typically draws one of the largest single TV audiences of the year, is scheduled to be played Feb. 12 at State Farm Stadium in Glendale, Ariz.
“Rihanna is a generational talent, a woman of humble beginnings who has exceeded expectations at every turn,” said Jay-Z — who not only signed Rihanna to Def Jam Records in 2004, but also owns Roc Nation, her management company and the official entertainment partner of the NFL — When he was announced as the halftime performer in September. “A man born on the small island of Barbados who became the most prominent artist of all time. Self-made in business and entertainment.”
As mentioned in the trailer, he hasn’t released an album since 2016. He has commented vaguely about two different albums in his later years (and has been photographed in and out of recording studios), one described as a dancehall album. However, details remain scarce.
The Apple Music Super Bowl Halftime Show will be telecast and produced by DPS. Roc Nation and Jesse Collins serve as executive producers and Hamish Hamilton serves as director. Roc Nation is also serving as strategic entertainment advisor to Live Performance. This is the first year that Apple Music will serve as the halftime show sponsor, replacing longtime NFL partner Pepsi.
Last year, the Super Bowl LVI halftime show featured Dr. Dre, Snoop Dogg, Eminem, Mary J. assembled a star-studded crew of artists including Blige and Kendrick Lamar. The performance earned five Creative Arts Emmy nominations and won three Creative Arts Emmys, including Outstanding Live Variety – a first for the halftime show.
Past Super Bowl halftime show performances include The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.