January 30, 2023


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Roku launched the first streaming TV designed and manufactured by the company

2 min read

Roku has spent eight years working with partners to develop HDTVs powered by its streaming technology. Now the company is entering the category with its first line of exclusively Roku-branded smart TVs.

Scheduled to be available in spring 2023, the Roku Select and Roku Plus series TVs will be available in 11 models ranging from 24- to 75-inch screen sizes, with retail prices starting at $119 and going up to $999.

The company declined to disclose which manufacturing partner or partners it has enlisted to supply Roku-branded TVs. Roku said it is not making units with its existing brand license partners for TVs, which to date include TCL, Hisense, Sanyo, JVC, Philips, Sharp, RCA, Magnavox, Westinghouse, Element Electronics, InFocus, Aiwa, Daewoo. , Sansui and Walmart’s Onn.

Roku is positioning the debut of its own branded TVs as a boon for partners who develop and sell Roku-powered TVs: Roku says that “all innovations” from its own TV products will be made available “in the entire Roku TV program, current and future.” [original equipment manufacturer] Partners.” Amazon, a major Roku competitor in streaming devices, also sells its own branded line of TVs as well as licenses the Fire TV platform to third parties.

The company’s Select Series TVs will include the Roku Voice Remote with push-to-talk controls, and the Plus Series TVs will include the Roku Voice Remote Pro featuring hands-free voice commands. All Roku-branded TV models will offer features available on other Roku-powered devices, including Find My Remote, Private Listening, and Roku Channel’s lineup of live TV and on-demand streaming services. In addition, Roku-branded TVs will offer an expanded audio ecosystem, including an all-new Roku TV Wireless Soundbar, which will be released this spring.

“These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but will also allow us to enable future smart TV innovations,” Mustafa Ozgen, president of Roku’s devices division, said in a statement, adding, “The streaming revolution is just beginning. done.”

Roku also announced a new premium OLED TV reference design, available to all Roku TV partners. The announcements are scheduled for the 2023 CES trade show in Las Vegas, which runs Jan. 5-8.

The company launched the Roku TV program in 2014. Since the first Roku TV model, the company has launched 11 reference designs with 2K, 4K and 8K resolutions. Roku-powered TV sets are now available in nine countries: US, Canada, UK, Mexico, Germany, Australia, Chile, Peru and Brazil.

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