Roku said Thursday that it ended 2022 with more than 70 million accounts worldwide, adding about 5 million in the final quarter of the year. Subscriber totals grew 16.5% from the end of 2021, when Roku totaled 60.1 million global accounts.
Per Roku, streaming hours reached 23.9 billion in the fourth quarter and 87.4 billion in all of 2022, a 19% year-over-year increase.
Roku founder and CEO Anthony Wood said Thursday, “As consumers continue to transition to TV streaming, we’re excited that more and more people are on board with Roku, and we’re proud to reach this meaningful milestone today. “Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to everyone. We look forward to bringing innovative and exciting experiences to even more audiences this year.”
During 2022, The Roku Channel premiered its first original movie, “Weird: The Al Yankovic Story” led by Daniel Radcliffe and original series including “The Great American Baking Show”, “Martha Gardens” and “Emeril Cooks”. In addition to partnerships with Paramount+, Lionsgate, AMC Networks and Discovery+ for catalog content.
Roku is also the new home of the Miss Universe pageant, which will stream on January 14
The company will report its fourth-quarter and full-year earnings in February, at which time it will provide more insight into these preliminary data points for the end of 2022.
On Wednesday, Roku revealed it will roll out exclusively Roku-branded smart TVs for the first time after years of partnering with companies to create HDTVs powered by its streaming technology.
Scheduled to be available in spring 2023, the Roku Select and Roku Plus series TVs will be available in 11 models ranging from 24- to 75-inch screen sizes, with retail prices starting at $119 and going up to $999.
The company launched the Roku TV program in 2014. Since the first Roku TV model, the company has launched 11 reference designs with 2K, 4K and 8K resolutions. Roku-powered TV sets are now available in nine countries: US, Canada, UK, Mexico, Germany, Australia, Chile, Peru and Brazil.
Roku is positioning the debut of its own branded TVs as a boon for partners who develop and sell Roku-powered TVs: Roku says that “all innovations” from its own TV products will be made available “in the entire Roku TV program, current and future.” [original equipment manufacturer] Partners.” Amazon, a major Roku competitor in streaming devices, also sells its own branded line of TVs as well as licenses the Fire TV platform to third parties.