The MIA market in Rome has confirmed the growing popularity of TV series, feature films and documentaries, and will receive its sixth edition in a “safe and cove-proof environment” in the Italian capital. It will also launch a virtual initiative for those who cannot participate.
The MIA Market (Mercato Internazional Audiovisivo, or International Audiovisual Market) will be held in the Destro Barberini area of Rome on October 14-18. .
The event will also launch MIA Digital, a platform that will connect thousands of users and give them access to a huge catalog of new content.
Earlier this May, MIA Digital will present two virtual panels on May 14th and May 16th with distribution and production of The Future: What Scene for Audio-Visual Production after Lockdown? “
Directed by Nick Vivarelli of Variety, the first panel will discuss the makers’ challenges as they try to restart their operations and start shooting safely again. The lineup of participants will include (pictured) Marta Danzelli (Vivo Film, Italy); Jonas Dornbach (Compliment Film, Germany); Alexandra Labrett (European Producers Club); Alvaro Longoria (Morena Films, Spain); Gianandria Pecorelli (Aurora TV, Italy) and Carol Scota (Hut et Court, France).
The MIA Pitching Forum and submissions of films, dramas and documentaries for the co-production market will open on May 15th. About 50 international projects will be presented to local and international players. The MIA expects top European and American broadcasters and OTT platforms to showcase the set in October.
Last year’s MIA edition brought together 2,600 participants, 44% of whom were international guests. 4,295 people attended the panel, screening, pitching forum and content exhibition. Since its inception in 2015, MIA has increased its stake to 8%.