February 8, 2023

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Santa Ana is launched by Sony Music Entertainment and Alamo’s Todd Moscowitz

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Todd Moskowitz, founder of Sony Music Entertainment and Alamo Records, has announced the launch of Santa Ana, a new artist and label services company.

Based in New York, the new company will be led by former Geffen Records GM Lee L’Heureux, who will also hold the newly created role of president of Alamo Records, reporting to Moskowitz and working alongside Alamo COO Juliet Jones.

According to the announcement, the new company will “support entrepreneurs and help artists maximize their creative potential and build their businesses.”

In making the announcement, Moscowitz said, “I am excited to have Lee join the team and leverage his experience to create new opportunities for Alamo as well as begin an incredible journey for Santa Ana.”

“I have always admired Todd’s perspective on the music industry, as well as his dedication to supporting artists and their individual, creative visions,” said L’Heureux. “I am honored for the opportunity and look forward to taking Alamo to the next level and paving the way for Santa Ana.”

L’Heureux was named GM of Geffen in January 2020 and helped relaunch the Universal label, which saw major success with Olivia Rodrigo. Alamo, which was affiliated with Universal at the time, used Geffen’s publicity staff at the time.

In June 2021, Universal’s stake in Universal was acquired by Sony for approximately $125 million, with a total purchase of between $188 million and $225 million, according to Universal’s earnings report for that year. The company, which was founded in 2016 as a joint venture with Universal by Moscowitz, formerly top executives at 300, Warner Music and Def Jam. Its top acts include Blackbear, Lil Dark, and Rod Wave

Prior to his role there, L’Heureux was Senior VP of Rhythm, Urban and Hip-Hop Promotions at Warner Records.

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