March 29, 2023


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Sequoia Studios David Martinez Spanish Fiction – Variety

3 min read

Spain’s Sequoia Group has fired David Martinez, one of the country’s leading TV executives, as head of Sequoia Studios’ film and TV content production force.

Considered one of the architects behind the quality leap in the Spanish TV drama production sector, Martinez’s appointment marked a new impetus to the content production structure of Sequoia Studios in April after he was named president of James Castos’ Sequoia Studios. 2013-1. He served for more than that.

Sequoia Studios is opening HQO in Los Angeles as part of its international expansion plan.

Martinez’s appointment allowed Sequoia to play multiple options, bringing spots to the United States where Sequoia could provide services and its studios; Co-production of international series; The Spanish series is brought to market for international co-production or sales on international broadcasters or global platforms.

Martনেnez is bringing a portfolio of 20 development projects to Sequoia Studios, including four open-air broadcasters and both digital platform partnerships, several adaptations of big publishing titles, and a major co-production project with Hollywood, the company said Monday.

In the coming days, Sequoia will announce the remaining appointments that will complete the staff of Sequoia Studios.

Sequoia, the owner of the Madrid studio used for its first European production hub, Netflix, has become one of the drivers of the Spanish-language fiction revolution, having already struck deals and alliances with companies in Peru, Mexico, Colombia and Chile since 2014. And the US

“Having a profile like David Martinez among our staff is a huge asset for us. I think his passion for talent, his passion for work and his commitment to take Spanish fiction to new heights fits perfectly with the pillars that support our commitment to sector development, ”said Raul Bardons, president of the Sequoia Group.

“It is an honor and a challenge to take on this responsibility, along with names like Raul Bardons and James Castos,” Martinez said.

“The challenge is to integrate the production of quality series in Spain and to aspire to the global market and undoubtedly contribute to the success that the Sequoia Group has achieved in all areas of the sector,” he added.

Even after starting his career as a lawyer, Martinez has created an exceptional curriculum in the Spanish audiovisual sector over the past 15 years, working as a director of TV fiction and later as a director of fiction at the pubcaster RTVE during the pub-09 period. Medicet Espena (2009-11)

He has also worked as a producer for Feast Audiovisual and Filmanovar, his most recent position came as CEO of Morena TV in Spain, a joint venture between Morena and Martinez.

Martinez’s first commission on RTV was “Deshpresida,” directed by writer-producer Ramon Campos and directed by Carlos Sedes – both, like Galicia’s Martinez – and a milestone in Spanish TV production with the complexity of contemporary international scripts and series. Spain.

On RTV, Martেনnez’s screenplay series included Campos’ “Gran Reserve” and show-runner his new production house, Bambo Productions, as well as the multi-valued mini-series “23-F: El Dia Mess Deficil Dale Ray,” and Mega-H. Igila Roza. “

“Our bet on Spanish language content, talent promotion and the development of an industry that will recover soon after the impact of CVD-19, and to make this a reality we are assembling a team of top executives in each region,” Bardons said.

Sequoia Group is building a new soundstage around its Madrid studios to create the Madrid Content City, a huge production center, filming services, a university campus and a huge ambitious business park for sports and leisure. .

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