SiriusXM has hired Suzy Watford, most recently chief marketing and membership officer at Dow Jones, to a newly created role to lead the satellite radio and audio-streaming company’s growth strategy.
Watford has been named senior VP and chief growth officer for SiriusXM, based in the company’s New York City headquarters and reporting to chief commercial officer Joe Verbrugge. In the new position, Watford will oversee SiriusXM’s enterprise-level growth strategy across key areas including corporate marketing, analytics and research, as well as the company’s streaming subscription business for SiriusXM and Pandora.
Watford worked at Dow Jones and The Wall Street Journal for more than eight years. He most recently led Dow Jones’ overall consumer business, including all aspects of marketing and subscription acquisition for The Wall Street Journal, Barron’s and MarketWatch. He previously served as EVP and CMO at The Wall Street Journal, overseeing global sales and marketing for the publication. Watford joins Dow Jones from News UK where he worked as sales and marketing director for The Times and The Sunday Times. She holds a BA in Fashion from the University of Surrey.
“Suzy is a dynamic leader who has been instrumental in the digital transformation of the media business, and she will be instrumental to SiriusXM as we continue to execute on our vision to shape the future of audio,” Verbrugge said in announcing her appointment. “Suzy has repeatedly demonstrated her ability to build and lead talented teams to develop and grow profitable consumer subscription businesses, and we are thrilled to have her join us.”
Watford commented, “SiriusXM’s combination of world-class programming and talent with a passionate customer base is unmatched in the market, and provides an incredible foundation for future growth. I look forward to joining SiriusXM’s talented team at this stage of the company’s journey and playing a role in attracting and retaining new growth audiences.”
audio business including SiriusXM’s flagship subscription entertainment service; Pandora’s ad-supported music streaming service; a podcast network; and a suite of business and advertising solutions. The company says it reaches a combined monthly audience of about 150 million listeners in North America.