Snapchat users, snap your thoughts: The app company is launching the first program to pay creators for the most viewed daily video posts, which will appear in the feed as a new tick.
Snap is launching Snapchat Spotlight which will publish a stream of publicly published posts based on users’ personalized content algorithms. Snapchatters that contribute to the spotlight are able to cut more than $ 1 million per day by doll out based on popularity. It’s a snapshot for Snap to keep top creative talent on its platform – it faces growing competition from short-form video competitors TickTock and Instagram.
Snap has previously funded some manufacturer projects. Spotlight, however, represents its first program to systematically pay for user-generated content. The company is emphasizing a merit structure with the ability to earn cash from creative endeavors (16 years or more).
“Spotlight Snapchat focuses on the most entertaining snaps created by the community, regardless of who created them,” the company said in a blog post announcing the program. “We’ve created the spotlight as a place where anyone can take the stage to the content center – without the need to follow any public accounts or follow any influencers.”
For now, Snap is positioning Spotlight’s payment program as a test. This is at least শেষ 1 million a day by the end of 2020 and “potentially exceeds”. Earnings are largely determined by the formula based on the total number of unique videos that a Snap sees on a given day compared to the performance of other users’ posts on Spotlight. The agency noted that it would “actively monitor for fraud to ensure we are solely responsible for authenticity with snaps.”
Spotlight began appearing on Snapchat last week, appearing as the fifth tab in the Snapchat app on the right (map, chat, camera and story / discovery join).
At launch, Spotlight will not have ads but the company expects to add it next month. Spotlight is first available in the United States, Canada, Australia, New Zealand, the United States, Ireland, Norway, Sweden, Denmark, Germany and France.
Spotlight’s content algorithms are designed to show snaps to individual users that the company thinks are most likely to interest you. This approach, similar to the way TickTock’s main feed is populated, traces Snap’s ranking algorithm factors such as how someone spends viewing a piece of content; Whether it is desirable; And whether it has been shared with friends. It also considers negative factors, including whether viewers have avoided snaps for instant viewing.
Snap, on the other hand, is trying to diversify content in users’ spotlight feeds and, in contrast to “resonant chambers,” claims the company in a way that will allow manufacturers to distribute more evenly across broader groups
For example, “If you show in the spotlight that you like dogs, we want you to enjoy a happy puppy snap!” Explained in the Snap blog. “But we also want to make sure that we go beyond other types of content, other creators and other related areas of interest for you, such as creators who focus on nature, travel videos and even other animals.”
To appear in the spotlight, all posts must comply with Snap’s community guidelines, and the company states that human moderators will monitor the spotlight content for policy violations. Among other things, the guidelines prohibit the posting of false information (including conspiracy theories), misleading content, hate speech, explicit or obscene content, bullying, harassment and violence.
In another security measure, the content in the spotlight does not allow for public comment. Snapchatters will eventually be able to respond directly to a Spotlight snap response from someone with a public profile, but not on launch. The company plans to filter out spam and hateful comments from direct replies, and will allow Snapchat users with public profiles to add to a custom list of tariffs they don’t want to see in replies.
In addition, Snap will limit the age for users who submit to Spotlight only for those 18 years of age or older (it states that, like other Internet platforms, Snapchat relies on users providing age dates to apply age-specific features)
Steps to compete more directly with Snapchat Spotlight, TickTock and Instagram reels in the end. As part of that strategy, Snap has expanded its creative tool set, including introducing Words to Snapchat last month, creating a short list of music on Snap, as well as the ability to record sound for Snaps and make it available to the entire community. This now allows Snapchat creators to compare their follow-up counts with other platforms.
Snap says it will soon launch additional new creator tools with the ability to use captions in Snaps; An uninterrupted shooting mode for long-form snaps; And the ability to trim singular snaps.
Watch the launch video for Snapchat Spotlight: