February 8, 2023


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Sony has hired former Apple executive Ben King to lead the PlayStation digital business

2 min read

Sony Interactive Entertainment has tapped former Apple services executive Ben King as senior VP of direct-to-consumer, overseeing the gaming division’s PlayStation Store and PlayStation’s DTC business.

At Sony Interactive Entertainment, King reports to Veronica Rogers, SVP, Global Sales and Head of Business Operations. Most recently, King was chief subscription officer at sports-streaming venture DAZN, where he led marketing, distribution and growth before leaving in mid-2022. Prior to joining DAZN in 2019, he spent over 12 years at Apple, where he held various international marketing, business development and general management positions across iTunes, the App Store and Apple Music.

Commenting on his new role at SIE, King said, “The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us a unique opportunity to think creatively about our relationship with our users, helping them unlock the most fun and enjoyment from the PlayStation ecosystem, while also creating financial opportunities for our game studio partners.”

According to Sony, PlayStation’s digital services engage more than 100 million monthly active users. “We have the ability to better serve our community by providing a more personalized experience, helping each customer discover the perfect entertainment for them, at the right time, through the right channel,” King said.

King, inspired by a gap spent studying in Japan in 2001, began his career at the high-growth startup Wireless Information Network (WIN), helping to build Europe’s first Internet and entertainment services for mobile phones. In 2006, he joined Apple to help drive the rollout and growth of the iTunes Store in Europe. His tenure at Apple included building and leading the Apple Services division in emerging markets across Eastern Europe, the Middle East, India and Africa, and developing the tech giant’s international growth strategy as the business shifted to subscription and access models.

King holds an MA in Oriental Studies – Chinese from St Anne’s College, University of Oxford. Outside the office, she spends weekends coaching rugby, watching countless netball, soccer and cricket matches, playing “FIFA ’23” and “Rocket League” and introducing her kids to “as much international cuisine as possible so she can try and inspire .his love for their travel and culture,” according to his official bio.

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