A division of Sony Music Entertainment, Sony Music Masterworks has acquired a 50% stake in production company CVU behind Tony nominated shows such as “Slave Play” and “Sea Wall / A Life”.
CV is led by producer and entrepreneur Greg Nobile. As part of the agreement, MasterWorks will support CUV in developing a new drama production, as well as supporting CVU in launching new verticals in film, television and podcasting in the coming year.
Nobel will co-manage the company’s day-to-day operations with CVU co-founder and now CEO, co-founder John Shea and managing director Carly Callahan. They will work in close partnership with Master Works President Mark Caveell and Master Works Broadway Senior Vice President Scott Farthing.
Seaview productions have been made for Brandway, Off-Broadway and London’s West End. Upcoming productions include a new play by Broadway-bound music “Lampika” and “Slave Play” by Jeremy and Harris, directed by Rachel Chavkin of “Headstone” fame.
“We are thrilled to be joining the Army at Sea View with Greg Noble, the perfect inventor in the drama production community,” said Mark Cavell, president of Sony Music Master Works, in a statement. “Greg’s insights and passion for the live stage experience combined with the famous history, knowledge and skills of Sony Music Masterworks’ Broadway, Off Broadway and Live Theater in London’s West End will help CUU continue its growth as an emerging powerhouse in the live theater space. We look forward to collaborating on new opportunities and building a strong future together. ”
Sony Music Master Works has already begun to take more in-depth initiatives in the theater sector. It is working as a co-producer of “Singh Street”, a favorite adaptation of indie film that was intended to debut on Broadway last spring until theaters closed due to COVID-19. It previously co-produced Tony Award-winning “Sponge Musical”. “Singh Street” is expected to premiere whenever Broadway reopens.
While the concert and theater business was mostly closed, Master Works was busy building several strategic acquisitions and partnerships. These include recent deals with Terpin Station Entertainment, an artist management and production company, and Rodco Entertainment, a new booking agency specializing in live events and attractions. Over the past two years Master Works has also announced additional contracts with UK-based concert promotion and production company Senbella; And Raymond Goobe Limited (RGL), a music, ballet, and event promoter.
“It is an honor to be a part of Sony Music Master Works in this unprecedented initiative,” said Noble. “Seven years ago, Jana and I co-founded C View, guided by the belief that the artists of our time, the first and foremost among the narrators of our time, should invest. Masters ’commitment to creative development driven by artists and their impressive track record in the industry restores our unwavering enthusiasm for this partnership, which extends the slate of CVU’s creative projects across all mediums and provides opportunities for our favorite artists and creators. We’re interested in Broadway and beyond.
Loeb and Loeb have presented Sea View in this transaction.