October 23, 2021


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Sony Music has unveiled the ‘Artist Support’ counseling service

3 min read

Although there was no official announcement, Sony Music is expanding its “Artists Forward” program with the opening of Artist Support, a service that provides access to free, confidential counseling services to deal with stress, anxiety, depression, grief, family and relationship problems.

Active-roster artists around the world can now connect with a dedicated, licensed therapist at no cost. Participation is completely confidential, according to a letter the company sent to its artists on Thursday which was received by Variety. Susan Moultry, an industry veterinarian and longtime Sony executive, has returned to the company as a point person for the program, serving as Senior VP of Artist Entrepreneurship and Business Administration.

The letter is in full below:

Dear Sony Music Partner,

Today Sony Music Entertainment is announcing the expansion of Artist Forward, our new venture prioritizing the broad support of music makers in all areas of their career development.

Based on our recently announced Legacy Encrypted Balance Program, which pays many of our long-term artists and participants through worthy earnings regardless of their recovery status, we are now further expanding our commitment to our active roster artists with a new program called Artist Support. It is a broad global effort aimed at promoting the well-being of our signed talents and providing relevant information and core resources for their careers.

Artist support begins today with access to free, confidential counseling services to deal with stress, anxiety, depression, grief, family and relationship issues and much more. Active roster artists around the world can connect with a dedicated, licensed therapist for free, and use of the program is completely confidential. Artists can access these resources by emailing xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx to arrange initial consultation and to determine the need for assistance. (More details are included.)

Also, many artists signed in the U.S. are eligible to access qualified healthcare and leisure services through affiliations with leading organizations of Sony Music, such as unions representing U.S. artists. To answer questions about what benefits companies offer and how to communicate with them, U.S. artists can email Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx (opportunities for similar offers in other countries are also being evaluated.)

To enhance our level of service with Artist Forward, we have appointed music industry veteran Susan Moultry as Senior Vice President of Artist Entrepreneurship and Business Administration, working closely with our Sony Music Labels and nearby companies, to coordinate this program. World. This new role will oversee the development and implementation of additional offers that will further increase transparency and support for our artists.

For example, we’re also creating a global program for newly signed artists to provide them with extensive information and resources on becoming members of the Sony Music Roster, as well as best practices to maximize their release promotion and success. Sony Music will cover a variety of topics, including how to secure music placements with our digital partners, how to avoid pre-release leaks, and how to prevent last-minute creative changes due to clearance issues.

In addition, we will further improve our resources by focusing on answering artist and participant questions about earnings statements, payments, and how Sony Music’s artist portal and data analysis tools work.

Our new artist support program is just one part of our ongoing mission with Artist Forward to provide the best level of service to our creative partners. For more information, please talk to your local label representative, or visit artistforward.sonymusic.com.

Sony Music Entertainment

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