Sony Music Entertainment Korea (SMEK) has appointed Bobby Yangchan Ju as its new managing director.
He will oversee all company activities in the country, build and strengthen strategic partnerships, and create local listings for SMEKs. He will take over from Joseph Chang and report directly to Sridhar Subramaniam, president of Sony Music’s corporate strategy and market development for Asia and the Middle East.
“Korea is a fast-growing market and continues to deliver global hits after the injury, proving that music transcends borders and culture and does not require a passport to gain global appeal,” Xu said. “It’s an honor to take the business to the next level of its growth.”
Xu joined SMEK’s A&R team a decade ago and has been instrumental in signing K-Pop Acts since 2012 and managing SMEK’s labels as A&R, distribution and label relations manager. In 2020, he was promoted to head of those departments, as well as artist management and outbound marketing. He holds a bachelor’s degree in business from Chung-Aung University.
Subramaniam said Xu was the right choice because “he is always known for putting the artist first” and “brings strong ties with our artists, both new and established, and the confidence of our strategic partners in Korea.”
“Bobby is building a strong platform that is well-established over the years and inherits an excellent management team,” he added.
SME has internally promoted three more senior executives.
Eileen Harr, who has been with Sony Music for 15 years, has been promoted to general manager of Korean marketing and will continue her role as senior director of marketing in China. He holds a bachelor of arts degree in cultural research from York University.
Taiki Kim has been promoted to director of digital business. He joined SMEK in 2015 as part of the promotion team and was promoted to oversee all digital licensing, external affairs, digital operations and business development in 2020.
In addition, Hugh Kim is now the Senior Marketing Director at International Reporter. He has worked in SMEK’s international marketing division for over 19 years across strategic marketing, catalogs and classical.