September 20, 2021


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Sony unveils the ‘immersed reality’ concert experience at CES

2 min read

Not to be outdone, Sony unveiled a new technology featuring epic artist Madison Beer at CES on Monday: which at least looks a lot like a real live concert.

In it, Beer is a virtual avatar in New York’s Sony Hall, performing a free genius on the venue stage in front of a virtual live audience before the performance of his song “Boysheet” – although with the footage (below) as a show, he was actually in a virtual-reality suit later. Performing. It still looks like a sophisticated animation, every year it is getting closer to look like real life.

In full performance, Beer Avatar will serve as a medal of the song as an avatar from his debut album “Life Support” on Epic Records.

See preview here.

Fans will see the Madison Bear immersion as a real concert experience on PlayStation VR and Oculus VR as an immersion 2D experience, which will be widely available on streaming music video channels. This is going to be the debut towards the end of this winter.

“The process of putting this performance together has never been done before,” Bear said. “I love creating visuals, so getting involved in the process and creating something special for my fans is really exciting for me. We’re all frustrated we can’t go out and experience these songs on tour together, so creating a performance like this feels like a true gift. “

Sylvia Ron, chairman and CEO of Epic Records, said, “Madison Beer is doing what it can to enhance the performance of the Virtual Concert and we can’t be more excited. With this tremendous collaboration of music and technology, Madison has brought to life his fancy vision in a unique way while taking it to new heights. This is another example of Epic’s commitment to empowering our artists with groundbreaking opportunities to expand their creative options and engage fans through immersive experiences.

Dennis Cooker, President of Global Digital Business and US Sales, Sony Music Entertainment, said: Brings dimension and highlights the potential of these innovative formats that bring fans closer to music than ever before. “

Erin McPherson, head of Verizon’s Consumer Content and Partnership division, said: “The new technologies only become real to consumers through this kind of ground-breaking performance. “Madison Beer is one of the most exciting young performers today, and a glimpse into the future of creativity and the desire to break free. As interactive performances continue to evolve, there will be milestones in the development of new, immersive experiences for customers driven by Madison Beer.” “

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