NBA star Stephen Curry and his unanimous media production label Comcast have signed a first-of-its-kind talent deal with NBC Universal.
The multi-year template deal has been billed as the media giant’s first “global talent partnership”. It enumerates a confusing amount of first-look development opportunities across the company, including: Universal Studio Group for scripted and unscripted TV projects; DreamWorks animation for kids and family content; Creative and contributing to the camera at NBC Sports; Opportunities at NBC News Studio, MSNBC and CNBC; Universal Parks and Resorts; And Comcast’s Exfinity brand.
Insiders have evaluated the deal in the high eight-range range with the potential reversal of fee production on greenlit content. The deal was brokered by Jimmy Horowitz, vice chairman of NBC Universal Business Affairs and Operations. WME represented curry and consensus.
It’s an impressive, if not urgent, move from Comcast NBCU, led by Brian Roberts and Jeff Shell, to secure talent with a wide application in the landscape with empty checkers of streamers. NBCU has always called its vertical integration program “Symphony”, but the Curry deal looks and feels like an offensive game to realize the full potential of its portfolio.
“Stephen is a world-class athlete, his brand and mission has surpassed the basketball court. Comcast NBC Universal’s diversified portfolio will enable and support Stephen and our consensus goals and ambitions while creating attractive and influential content for our global audience.” Those who aspire to make their impact reach across our content ecosystems, which builds our partnership with Stephen, Eric [Peyton] And the consensus media team is an ideal fit. ”
The unanimous “goal” has always been to create content that is not only entertaining, but also uplifting and inspiring. It’s unbelievable to imagine all the different ways we can enliven this vision by incorporating all the amazing resources across Comcast NBC Universal’s portfolio. “
Curry is joining the NBC Sports Golf Channel for coverage of the Rider Cup, the first final team golf event for the sport. He will create the channel’s acclaimed “Live from the Rider Cup” coverage and original content for Golfpass, which will be shown internationally on Sky Sports.
“When we met with the team at Comcast NBC Universal, it was clear that they had done their homework,” said unanimous co-founder Eric Payton. “They presented us with a vision for a genuine partnership that was creative, multidimensional and true to our mission. We can’t wait to roll up our sleeves and start projects and content that change culture in a meaningful way.
Curry will also help launch a remake of NBCU’s award-winning PSA campaign, “The More You Know.” The initiative has been running for over 30 years and will see Curry sit down with multiplatinum artist, activist and Igat winner John Legend to discuss issues related to diversity, equity and inclusion that can be seen on NBC Universal’s platform, including Peacock.
The contract also brings innovative opportunities for brands seeking to work with contract makers. With NBCU’s creative partnership team, Curry and Consensus Marketers will explore scaled relationships that will inspire meaningful connections with Curry fans and a global audience of media and technology powerhouses.
Recent deals that reflect this new blanket approach to talent include deals with Meghan Trainer and Miley Cyrus; Universal Studios Group has signed a deal with Seth McFarlane; And film and television deals with Jordan Peel and Justin Lynn across Universal Pictures and Universal Studios Group.
The unanimous media leadership team includes TV executive vice president Janelle Lindsay, film and feature documentary chief Brian Tetsuro, and podcast and publishing chief Colina Kutney.