Pepsi, the NFL and Rock Nation have put together a really memorable lineup of performers for the Pepsi Super Bowl LVI halftime show: Dr. Dray, Snoop Dogg, Eminem, Mary J. Englewood, CA Sunday, February 13, 2022, broadcast on NBC.
Marking the first time the Pepsi Super Bowl LVI halftime show will feature these five multi-award-winning artists performing together on stage, it carries a special significance for the larger Los Angeles community: not just the local Angelino of Dray, Snoop and Lamar, but the city Hosted Super Bowl. Collectively, the artists have been given 43 Grammys and they have 22 No. 1 albums on the Billboard 200.
As part of the collaboration around the Pepsi Super Bowl halftime show, Pepsi and the NFL have teamed up to launch a Magnet High School Regional School # 1 in South Los Angeles that is set to open for students in the next episode. LA Unified School District. The high school is based on USC Ivine and Young Academy, a program founded by Jimmy Ivine and Andre “Dr. Dre” Young that will provide a unique educational model focusing on the themes of integrated design, technology, and entrepreneurship.
In addition to the project’s philanthropic support, Pepsi and the NFL will collaborate with the school, its partners, and the local community to develop and deliver community-inspired application learning experiences and industry internships.
“This effort will help develop and inspire the next generation of entrepreneurs and innovators,” said Megan K., Los Angeles Unified Interim Superintendent. “We are excited about the additional opportunities that this partnership will bring to our students.”
On the occasion of the third year of this collaboration, Pepsi, NFL and Rock Nation are thrilled to be able to bring this genre-defined artists together from their deep collective catalogs for performances bigger than hits. The previous artists collaborated were Weekend in 2021 and Jennifer Lopez and Shakira in 2020.
The Pepsi Super Bowl LVI halftime show Telecast DPS will be produced by Rock Nation and Jesse Collins as executive producer and Hamish Hamilton as director. Rock Nation is also working as a strategic entertainment advisor on live performances.
“The opportunity to perform at the Super Bowl halftime show, and to do it in my own backyard, would be one of the biggest thrills of my career,” said Dr. Said Dray. “I’m grateful to J-Z, Rock Nation, the NFL, and Pepsi, as well as Snoop Dogg, Eminem, Mary J. Blizzard, and Kendrick Lamar for joining me in an unforgettable cultural moment.”
“On February 1, 2022, at the Super Bowl LVI in Inglewood, CA, at the new Sophie Stadium, Dt Dray, a musician from Compton, Snoop Dogg, Long Beach Icon and Central Lamar, a young musical pioneer Shamp” J-Z ” Carter said his own right, even from Compton, will come down to the center field for a lifetime performance. “They will be joined by lyricist Talent, Eminem and the time-honored queen, Mary J. Blizzard. It’s a Pepsi Super Bowl halftime show. It’s history of making.”
Adam Harter, senior vice president of PepsiCo Media, Sports and Entertainment, said: “Along with the NFL and Rock Nation, we’re trying and raising the bar to see what fans can expect during the most exciting 12 minutes of the song; this year’s Superstar lineup will definitely deliver a mind-blowing performance.”
“Artists like Dr. Dray and Snoop Dogg were at the forefront of the West Coast hip-hop revolution, so be able to bring them back to LA, where it all started with Eminem, Mary J. Blizzard and Kendrick Lamar. An epic, unforgettable celebration of the impact of hip-hop today. Todd Kaplan, VP of Pepsi Marketing We are thrilled to be able to combine arrays. , Record-breaking musicians will show a performance for ages. ”