Digital talent management firm TalentX Entertainment has partnered with Warner Records to create TalentX Records, which claims to be the first social media creative partner company to enter a joint venture with record labels. .
“TalentX is at the top of the social media revolution, especially the early discovery of breakout talent,” said Aaron Bay-Shock, co-chairman and chief executive of Warner Records. “Warren and the TalentX team are truly forward-thinking thinkers, with incredible instincts and amazing experience as well. I, along with Tom and our entire team, are excited to partner with them and take these artists – the great Josh Richards – to the next level.
TalentX has signed deals with Sony / ATV Music Publishing, Sound Factory, Ozone Entertainment and gaming company Rectiglobal. Gavin Rudolph is the head of the company’s music department.
“Tiktok is the next generation of talent incubators that will shape culture more than people understand. Think of Shane Mendes in Van in 2012 or Justin Bieber in 2007 on YouTube. Tiktok will do so many times, and TalentX Records will be at the forefront – talent development and career advancement, “says Warren Lentz, CEO of TalentX.” -Shock, Tom Corson and the entire Warner Records team are thrilled to be partnering as they are a perfect fit for this memorable move. “
Richards has recorded nearly 20 million tic-tac-toe followers powered by the single “Still Softish”.