Taylor Swift expects the release of this autumn’s biggest album “Red (Taylor’s version)” within a week, she announced on her social media on Thursday.
“I’ve got some news that I think you’ll like,” Swift told fans. “My ‘Red’ version will be out a week before the scheduled November 12 (with 4 disc vinyl)! Can’t wait to celebrate the 13th with you and our new / old Autumn Heartbreak album.
Receiving a “Red” remake to fans a week before the previously announced release date puts her closer to her lucky number 13, as indicated in the message.
But the shift could be similar to the rescheduling of a blockbuster movie release that shows studios avoiding big tentpoles at the same time. Extensive presence of superstar products is expected in the weekends before and after Black Friday, and Swift could gain the competitive advantage of making the biggest possible splash with “Red (Taylor’s version)” by beating the pre-Christmas rush in extra weeks.
His “Red” album is expected to have a bigger commercial impact than “Fearless (Taylor’s version)”, the first in a series of re-recorded albums from the Big Machine era. Despite the initially familiar songs, the “Fearless” remake delivered 291,000 album-equivalent units when it was released in April, which is still one of the highest performing debut weeks of the year. “Red” is predicted to be based on the original album’s fan-favorite status, a more interesting batch of previously unheard-of bonus items and, of course, the proximity of an artist’s holiday sales frame that can be counted on to sell physical products.
No single has yet been released to tease the new “Red”. However, Swift recently released an initial track from “1989 (Taylor’s version)”, which will not be released until next year, if not, with the remake of her “Wildest Dreams (Taylor’s version)” spontaneously released. September with a tickle meme associated with the song.
Swift does a huge business in vinyl these days, and “Red (Taylor’s version)” will be the first of four albums to be released in the last year and a half. Required, four record sets or without.