Calling all Sniffties!
A Chicago bar and restaurant is transforming into a destination for hardcore Taylor Swift fans who want to spend the winter months basking in her words and music.
On Feb. 3, Electric Garden in Chicago’s West Loop neighborhood will launch Bad Blood, a pop-up concept honoring the singer whose song of the same name debuted in 2014. Alex Vazquez, executive chef and general manager, said Swift was the perfect choice for a concept geared toward the anti-Valentine’s Day crowd because of her long history of break-up songs and personal love dramas spilling over into the headlines.
“What he sings about, and the heartbreak in his music, fits very well with what we were looking for, away from the usual cupid and romance pop-ups,” he said. diversity.
Bad Blood will feature cocktails and food derived from comments Swift has made throughout her career. Brunch will include sausage, biscuits and gravy and Fruity Pebbles French Toast, Vazquez added. “She’s a grain lover,” he notes.
The drinks will borrow their names from song titles — “Lavender Haze,” named after a single from last year, for example, consists of gin and lavender bitters. All drinks will be presented in bold colors — red and dark blue — to visually enhance Swift’s mournful lyrics. Also on the list: Taylor’s fave, or a rum and coke, reportedly Swift’s choice for a night on the town. Harry’s fave, a rose punch, is dedicated to a swift ex, Harry Styles
“Everybody’s been through a break-up, so she’s relatable to everybody,” says Chris Johnston, co-owner of Swift’s bar. “He’s someone who inspires so many people – so why wouldn’t we want to be a part of that, too?”
In addition to food and drink, Bad Blood will also feature life-size cut-outs of Swift and her album covers. A tarot card reader is available to predict the direction of bar-goers’ love lives, and yes, there will be karaoke featuring songs from his deep catalog.
Electric Garden is collaborating with Bucket Listers, a national events company, to produce Bad Blood. Pop-up concepts have become a bigger trend in the hospitality industry due to intense post-Covid competition in big cities like Chicago, New York City and Los Angeles. “There are thousands of bars in town, all trying to fight for the same pie,” Johnston says. “In a world where everyone is looking for instant gratification, you have to capture people’s attention in different and new ways.”
Bad Blood is a ticketed event that requires advance purchase Each $22 ticket covers a 90-minute time slot It will run until February 26 with the possibility of an extension. Electric Garden Chicago 324 S. Racine Ave. located at