Taylor Swift’s latest album, “Folklore,” has sold more than 2 million copies worldwide in one week, further consolidating its place among the top-selling albums of 2020.
Swift’s eighth studio album, which she announced about 15 hours before the release of her debut, has generated more than 500 million streams across various platforms during her first week. Republic Records, Swift’s music label, announced earlier this week that the album sold 1.3 million copies in its first 24 hours alone.
The performance of “Folklore” has already broken records in the United States and around the world. On the first day of Spotify, the album was 80. Millions of streams accumulated, setting a new standard on the platform for the first day stream by a female artist. Swift also holds the record for most female albums in the United States with over 500,000 sales, surpassing her debut album.
“Cardigan,” “Exile (Fame. Forest Ivory)” and “The 1” – three of Swift’s newest tracks – have sat at the top of the U.S. Top 50 charts on Spotify since their release last week. And “Folklore” has done very well in Apple Music as well, breaking the 24-hour record for the most streamed pop album with 35 million streams on its first day.
Final first-week U.S. sales estimates have not yet been announced, but Swift’s album is set to claim the title of the biggest debut of 2020 in the W-Week period. And the record is that Swift is ready to take over easily: Billboard reports that her album has sold more than half a million in just three days.
In addition to the critical success of “Folklore”, Swift’s seventh studio album has won five MTV 2020 video music award nominations this year. She has won two accolades for the album’s title track, “Lover” and her single “The Man”.