Apple hired “Ted Lasso,” star of one of Apple TV+’s biggest shows, Nick Mohammed, for a short film (ie, a commercial) praising the iPhone’s built-in privacy features.
The running joke of the short, “A Day in the Life of an Average Person’s Data,” is that Mohammed wants to be recognized as a Hollywood celebrity… but he also wants to keep his personal information private. (Watch the full spot below.)
“Oh! How great! Sorry, what do you mean by ‘average’?” Mohammed said angrily after the man apparently popped up at the actor’s London flat, after the briefly appearing Apple expert announced the film’s title. “Well, um, join me, Nick Mohammed, when he’s very Starts on an ‘average’ day, going to a really ‘average’ film set, filming something very ‘average’.” At the end of the short, he is finally recognized in a restaurant, where he looks into the camera and quips: “I can go anywhere these days. No.”
The nearly six-minute short film features an original score by composers Tom Howe (who also scored “Ted Lasso”) and Jonathan Krisel (co-creator of “Portlandia”). The Apple tech in the ad who serves as Mohammed’s privacy sherpa is an actual company employee who works at the Apple Tower Theater store in downtown Los Angeles.
The film is divided into five chapters showcasing Apple’s privacy features: Mail Privacy Protection, Safari’s Intelligent Tracking Prevention, App Tracking Transparency, Apple Wallet, and Apple Pay. Along the way, Mohammed learned how each of these features helped protect his data from unwanted tracking and spying.
The ad is part of a marketing push behind Apple’s privacy features. Starting Saturday, January 28 (which is recognized as Data Privacy Day), a new, free 30-minute session called “Taking Charge of Your Privacy on iPhone” will be available at all Apple Store locations worldwide.
Apple TV+ announced last week that Season 3 of “Ted Lasso” will premiere in the spring of 2023 — and teased an open showdown between Ted (Jason Sudeikis) and Nathan (Mohammed) after joining a rivalry, Football Club.
Watch the new Apple Privacy ad featuring Mohammed: